Data Analyst

18 hours ago

India blinkdigital Full time ₹ 5,00,000 - ₹ 15,00,000 per year

We are looking for a Data Analyst to join our Media team. In this role, you will be responsible for analyzing media performance data, deriving insights, and providing actionable recommendations to optimize campaigns and content strategies. You'll work closely with the marketing, social media, and creative teams to ensure data-driven decisions that maximize reach, engagement, and ROI.

Here's what you should know if you want to be an Data Analyst at Blink:

On any given day you might

● Collect, clean, and analyze media performance data across platforms (digital, social, paid, earned, and owned media).

● Build and maintain dashboards and reports to track KPIs such as reach, impressions,

engagement, conversions, and ROI.

● Perform deep-dive analysis to identify trends, audience behaviors, and campaign effectiveness.

● Provide actionable insights and recommendations to optimize media strategies.

● Collaborate with cross-functional teams (Marketing, Content, PR, and Creative) to align data findings with business goals.

● Develop predictive models and use statistical techniques to forecast campaign outcomes.

● Ensure accuracy and integrity of data used for reporting and decision-making.

● Stay updated on media analytics tools, industry benchmarks, and emerging trends.

The ideal person

● Bachelor's degree in Data Analytics, Statistics, Marketing, Business, or a related field (Master's preferred).

● Proven experience as a Data Analyst, ideally within a media, marketing, or digital environment.

● Strong proficiency in SQL, Excel, and BI tools (Power BI, Tableau, or similar).

● Hands-on experience with media and social analytics platforms (Google Analytics, Meta Ads Manager, YouTube Analytics, etc.).

● Understanding of digital marketing metrics, attribution models, and campaign measurement frameworks.

● Strong analytical, problem-solving, and critical-thinking skills.

● Excellent communication skills, with the ability to translate data into compelling stories for non-technical stakeholders.

● Attention to detail and a passion for uncovering insights that drive impac


 

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