Performance Marketing

6 days ago

Mumbai City District, India ICICI Lombard Full time ₹ 10,00,000 - ₹ 25,00,000 per year

Performance Marketing

  • Take ownership for planning, setup and execution of all paid acquisition for a segment
  • Lead execution of campaigns across channels for SEM, Google - Search/ Display/ YouTube/ Discovery, Facebook, Instagram and other social channels to meet key performance metrics
  • Explore vendor partnerships and new channels for paid acquisition to increase traffic and leads
  • Lead budget allocation and planning of digital marketing campaigns to drive user acquisition and sales growth for a segment
  • Ideate, plan, execute and measure experiments for conversion growth with A/B testing for optimising user funnels
  • Identify market trends and gather insights to utilise for manoeuvring the campaigns and driving performance
  • Work on daily, weekly & monthly measurement and reporting for the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics)
  • Benchmark funnel metrics, user journeys, and creatives against competitors
  • Align with internal stakeholders on cross-functional key projects requiring acquisition marketing efforts
  • Drive business impact with understanding of ROI delivered through the respective campaigns managed

Skills:

  • Min 5+ years of performance/digital marketing experience, including expertise on Google Search Ads, Facebook, Instagram and YouTube Marketing
  • Bachelor's /Master's degree in engineering or business administration with a consistent track record in quantitative field
  • Prior experience of working on B2B paid marketing campaigns
  • Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies
  • A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
  • Solid knowledge of website analytics tools (e.g.: Google Analytics, Similar Web, SEMRush)
  • Strong analytical skills and data-driven thinking
  • Excellent communication (verbal and written) skills

Interested candidate please share the update resume to with subject line "Performance Marketing" alongwith the below details:

Current Salary (fixed)

Expectation

Notice Period

Education (Full Time / part Time)

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