Paid Media Lead
1 day ago
The ideal candidate will:
Demonstrate an ability and willingness to learn new skills independently
Possess the ability to communicate directly with clients, both verbally and in writing
Have a strong analytical background
Be detail oriented, highly organized, with a keen eye for consistency
Be able to work effectively in a collaborative team environment, and independently as required
Have a strong desire to learn and add value to the team
Be solutions oriented
Have worked within platforms including Google Ads, Google Analytics(GA4), Google Tag Manager,
Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads
Responsibilities:
Develop and execute strategic marketing campaigns for clients across multiple media paid
search, display, video, and social platforms
Manage all aspects of campaign configuration, launch, and ongoing optimization including
strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
Troubleshoot, problem-solve, and find creative solutions to client-specific needs
Assist creative team with ad creation through copywriting and strategic direction
Identify optimization opportunities, including continuous testing of ad copy and landing pages,
including A/B testing
Ensure campaigns are meeting clearly defined conversion objectives
Create and deliver meaningful analytics and reporting to monitor and show progress
Maintain knowledge of industry best practices and new technologies
Maintaining the team strength at all times
Requirements:
6+ years of experience in Paid Media.
Proficiency in English both written and spoken.
Result oriented performance.
Excellent Communication & Analytical Skills.
Should have a minimum of 4 years of agency experience.
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