Sr. Specialist, Creative Strategy

1 week ago

Mumbai, Maharashtra, India AFFINITY GLOBAL ADVERTISING Full time ₹ 8,00,000 - ₹ 24,00,000 per year

About Affinity

Affinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 500 experts, we are building privacy-first ad infrastructure that opens opportunities beyond the walled gardens.

Role: Creative Strategy

Work Location: Mumbai (Malad)

About Role:

We are looking for an experienced Creative Strategist with a drive to work in a fast-paced environment while thinking quickly on their feet. Unlike standard advertising solutions, we empower brands to weave effective narratives by integrating mobile sensors, features, and interactivity into our ads, across the Mobile & CTV platforms. The candidate will apply such cutting-edge technology solutions to bring industry-first innovations and award-winning ideas to mCanvas Clients

The primary responsibility of this position is to create strong conceptual and strategy-based advertising across smart devices for clients. The role leads the creative studio culturally and is responsible for the quality of the creative product and output.

Roles & Responsibility:

  • Conceive, develop and execute interactive Mobile & CTV advertising campaigns for our Global clientele
  • Oversee campaigns from production to completion in collaboration with all internal teams
  • Ensure that the working processes (planning, documentation, execution, etc.) are run efficiently
  • Brainstorm ideas and concepts with other members of the creative team
  • Work with designers, and developers to determine feasibility
  • Pitch ideas to clients by clearly articulating benefits of the team's creative concepts
  • Follow the latest trends in Mobile & CTV advertising, design and marketing
  • Gather and incorporate feedback from the Account Management and Sales teams
  • Should be able to cope with pressure and tight deadlines

Required Skills:

  • 3-4 years of experience in an agency environment
  • Strong grasp of the digital landscape, especially its parameters and design possibilities
  • Understanding of AI, web technologies, devices, device sensors and key digital principles
  • Experience working with Design, Copywriting, Web Developer and Sales teams
  • Proficient in English, with excellent grammar, spelling, and vocabulary. Fluency in additional languages is a plus.
  • Knowledge of Global culture, content, social media trends etc.
  • Polished client presentation skills, demonstrating a clear vision of how the work addresses

problems and requirements set forth in a creative brief.

  • Strong organizational skills

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