
Product Manager
5 days ago
Role & responsibilities
- Develop and implement strategies to drive sales growth for CAC.
- Maintain benchmarks for product segments, manage inventory levels, monitor product aging, and ensure efficient collection processes.
- Implement pricing strategies in alignment with benchmarks and overall pricing guidelines.
- Develop and execute channel strategies for distribution (Dist/SSD, DD), customer engagement, and influencer implementation as per established guidelines.
- Continuously explore new markets and identify opportunities for expansion and map distribution networks to maximize market reach and penetration.
- Ensure a thorough understanding of product features, benefits, and competitive advantages.
- Develop strong relationships with dealers, distributors, channel partners to gather feedback.
- Prepare short-term and long-term product sales forecasts.
- Ensuring 100% collection as per collection targets from exclusive channels.
- Initiate and manage market development activities to enhance brand presence and product acceptance.
- Maintain monthly sales volume and Market Operating Price (MOP) to ensure price competitiveness.
- Prepare a benchmarking product roadmap and implement strategies to increase market share and improve brand positioning.
- Regularly review market data and adjust plans to meet changing market dynamics.
- Plan and execute promotional activities, both digital and physical, and manage product displays in accordance with established guidelines and oversee display management at multiband counters and exclusive stores.
- Ensure maximum display and visibility of products across the distribution network.
- Plan and manage inventories at branch and factory warehouses and oversee over-aging stock liquidation (including defectives).
Preferred candidate profile
- Proven experience in channel management & overall team management.
- Strong understanding of market dynamics, competitive analysis, and sales strategies.
- Excellent communication, negotiation, and interpersonal skills.
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