
Paid ad specialist
2 weeks ago
Key Responsibilities
- Plan, create, and manage PPC campaigns across Google, Meta, LinkedIn, and other platforms.
- Conduct keyword research, audience targeting, and competitor analysis.
- Develop ad copy, creatives (in collaboration with designers), and A/B test campaigns to improve performance.
- Monitor, analyze, and optimize campaign performance to meet KPIs (CTR, CPC, CPA, ROAS).
- Implement retargeting strategies to nurture leads and increase conversions.
- Track and report campaign performance, providing actionable insights to stakeholders.
- Stay updated on industry trends, new ad formats, and platform updates.
- Collaborate with SEO, content, and design teams to align paid campaigns with broader marketing goals.
Requirements
- 1–3 years of proven experience in paid advertising campaign management.
- Strong knowledge of Google Ads (Search, Display, Shopping, YouTube) and Meta Ads.
- Familiarity with LinkedIn Ads and other emerging platforms (TikTok, Pinterest, etc.) is a plus.
- Proficient in campaign analytics using Google Analytics, Google Tag Manager, and platform-specific dashboards.
- Experience in budget management and cost optimization.
- Strong copywriting skills for ad creatives.
- Ability to interpret data, identify trends, and suggest improvements.
Preferred Skills
- Google Ads and Meta Blueprint certifications.
- Experience with marketing automation tools (HubSpot, Zoho, etc.).
- Understanding of SEO and organic marketing synergy with paid ads.
Education
- Bachelor's degree in Marketing, Business, or related field (or equivalent work experience).
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Experience:
- Marketing: 1 year (Required)
Work Location: In person
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