Digital Marketing Executive

2 weeks ago

Cochin, Kerala, India HEXAARCH Full time ₹ 2,40,000 - ₹ 3,36,000 per year

We are seeking a creative and data-driven Digital Marketing Specialist with a strong focus on product marketing to join our team. The ideal candidate will be responsible for developing and executing digital marketing strategies that drive product awareness and sales. This role involves working closely with the product, sales, and content teams to ensure our digital presence effectively communicates our product offerings and benefits.

Key Responsibilities:

Develop and implement digital marketing strategies to promote the product.

Collaborate with the content and design teams to create engaging content for websites, social media, email campaigns, and other digital channels.

Develop and manage social media strategies to promote products and engage with the target audience.

Create and schedule posts, track performance, and adjust tactics based on analytics.

Use tools like Google Analytics, Google Tag Manager, and other analytics platforms to monitor and report on campaign performance.

Generate insights from data to inform future strategies and optimize current campaigns.

Implement SEO strategies to improve organic search rankings and drive traffic to product pages.

Collaborate with the web development team to enhance the website's search engine visibility.

Qualifications:


Bachelor's degree in Marketing, Business, or a related field.

Proven experience in digital marketing with a focus on product marketing.

Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools.

Strong understanding of current digital marketing trends and best practices.

Excellent written and verbal communication skills with a creative flair.

Ability to work collaboratively in a fast-paced environment.


Key Competencies:


Strategic Thinking

Creativity and Innovation

Analytical Skills

Attention to Detail

Project Management

Adaptability and Flexibility


Job Type: Full-time

Pay: ₹20, ₹28,000.00 per month

Experience:

  • total work: 3 years (Required)

Work Location: In person

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