Media Buyer

Job Title:
Media Buyer (Meta Ads Specialist)

Location:
New Delhi (On-site, Full-time)

Company:
India Photographers Club (IPC)

Reporting To:
Marketing Head / Founders

Key Performance Indicators (KPIs) — Read This Before Applying

We are looking for a
Performance-Driven Media Buyer
who can
scale large Meta ad accounts
with
data-backed precision
— not someone who wants to experiment at our cost.

If you cannot confidently handle
₹1.5 to ₹2 lakh daily ad spend
with
CPL stability and consistent ROAS
, please do
not apply
.

Your success will be measured by hard numbers — not effort, but
outcomes
:

1. CPL Stability:
   Maintain target CPL even during scaling.
2. ROAS Growth:
   Deliver measurable and profitable return on ad spend.
3. Lead Quality:
   Generate high-intent, conversion-ready leads.
4. Scaling Efficiency:
   Scale budgets aggressively while maintaining profitability.

This is a role for someone who
understands Meta scaling psychology
,
campaign architecture
, and
funnel optimization
— not a trial-and-error executor.

About the Company

India Photographers Club (IPC)
is India's largest community for professional photographers and filmmakers. Founded by
IIM alumni
, IPC empowers photographers to grow their businesses through training, mentorship, and marketing systems.

With over
1 lakh+ photographers trained
, IPC has become a national ecosystem helping wedding photographers build profitable, sustainable businesses.

About the Role

We are seeking a
Meta Ads Scaling Expert
who can strategize, manage, and scale our Meta ad accounts to drive leads for IPC's online programs, webinars, and masterclasses.

You will be responsible for
owning
the ad accounts — designing high-performing campaign structures, optimizing for stable CPL, and ensuring strong ROAS even as spends increase.

Key Responsibilities
1. Campaign Planning & Execution

• Build and execute advanced
  Meta ad campaign structures
  (CBO, ABO, Retargeting, Lookalikes, Advantage+).
• Launch and scale
  lead generation funnels
  across multiple campaigns and audiences.
• Conduct continuous
  A/B testing
  for creatives, ad copies, audiences, and placements.
• Monitor performance daily and make data-driven optimization decisions.

2. Performance Analysis & Optimization

• Analyze campaign data to maintain
  CPL stability
  across scale.
• Identify bottlenecks in funnel performance and resolve them proactively.
• Track KPIs such as
  CTR, CPM, CPL, ROAS
  , and conversion rates.
• Share weekly growth reports with insights, learnings, and next-step strategies.

3. Cross-Team Collaboration

• Work closely with the
  creative, funnel, and copywriting teams
  to align ad content with landing page experiences.
• Collaborate with founders and senior marketers to evolve ad strategies based on business goals.

4. Growth Experiments

• Launch innovative campaign formats to discover new high-performing audience pockets.
• Explore complementary ad channels (Google, YouTube) once Meta scaling is stable.
• Stay ahead of Meta algorithm updates, leveraging automation and AI tools for smarter optimizations.

Expected Outcomes

• Stable
  CPL
  even as budget scales 3x–5x.
• Positive and growing
  ROAS
  across all campaigns.
• Predictable
  lead volume and quality
  for every campaign.
• Weekly reporting with actionable insights and next-step scaling strategies.

Qualifications & Skills

• 2+ years of hands-on experience managing Meta Ad accounts with
  ₹50 lakh+ monthly budgets
  .
• Proven record of maintaining CPL and achieving ROAS while scaling.
• Strong analytical mindset with data interpretation and optimization expertise.
• Deep understanding of
  sales funnels
  ,
  ad testing frameworks
  , and
  buyer psychology
  .
• Proficiency in Meta Ads Manager, Pixel & Conversion API setup, and campaign tracking tools.
• Excellent communication skills and ownership-driven attitude.
• Bachelor's degree in Marketing, Business, or related field preferred.

Ideal Candidate Profile

• You've scaled Meta accounts beyond ₹1.5–2 lakh daily spends and still kept CPL under control.
• You're analytical, experimental, and obsessed with performance metrics.
• You understand
  funnel math
  — not just ad creatives.
• You're proactive, decisive, and deliver results without micromanagement.

Our Core Competency for YOU

• Direct mentorship from
  IIM founders
  with deep expertise in performance marketing.
• Manage and scale
  high-budget national campaigns
  impacting thousands of photographers.
• Opportunity to
  own the media buying function
  end-to-end.
• Competitive salary + performance-based incentives tied to ad ROI.
• Would you like me to now create a
  LinkedIn-optimized version
  (with short, punchy lines, emojis, and formatting that boosts visibility and application quality)? It'll be ready-to-post and tailored to attract only
  serious performance marketers
  .