Executive Media Buyer in Delhi

1 day ago

Delhi, Delhi, India MiM-Essay Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Key Responsibilities

  • Develop, execute, and manage paid media campaigns across various platforms, with a primary focus on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
  • Conduct thorough keyword research, audience targeting, and competitive analysis to inform campaign strategy.
  • Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS.
  • Perform continuous A/B testing on ad copy, creative assets, and landing pages to optimize for performance.
  • Manage campaign budgets effectively, ensuring efficient allocation of funds to achieve key performance indicators (KPIs).
  • Generate regular performance reports with actionable insights and recommendations for stakeholders.
  • Stay current with the latest trends, platform updates, and best practices in paid media and digital marketing.
  • Collaborate with the creative team to develop compelling ad creatives and copy that resonate with our target audience.
  • Implement tracking solutions like Google Tag Manager and conversion pixels to ensure accurate data collection.

About Company: MiM-Essay is one of the world's leading education consulting groups, specializing in helping students gain admission to the best business schools globally. We have experienced exponential growth over the last few years and are valued at over 35 million USD (300+ crores). Additionally, we have a sister company, MentR-Me, which is a free-to-use, one-stop study abroad platform offering students free assistance to achieve admission to their dream schools. We have successfully assisted over 7000 students in gaining admission to top business and engineering schools such as MIT, Cornell, LBS, NUS, HEC Paris, UC Berkeley, and more.

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