Social Media Manager

2 days ago

Rajkot, Gujarat, India The Job Tag Full time ₹ 20,000 - ₹ 30,000 per year

We are seeking a creative and strategic Content Creator / Social Media Manager to manage and grow our clients' online presence across social platforms. The ideal candidate is both a storyteller and strategist — capable of producing engaging content, building brand voice, and managing campaigns that drive community growth, engagement, and conversions.

You'll be responsible for end-to-end social media management: from content creation (copy, graphics, short-form videos) to publishing, analytics, and community engagement.

Key Responsibilities

  • Plan, create, and schedule engaging content across platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok, X, etc.).
  • Write compelling copy for posts, captions, and ads aligned with brand tone and strategy.
  • Collaborate with the design team to create high-quality graphics, reels, and videos.
  • Develop monthly content calendars and campaign strategies.
  • Manage community engagement: respond to comments, messages, and foster brand loyalty.
  • Monitor social media trends, platform updates, and competitor activity.
  • Work closely with SEO/PPC teams to align organic and paid strategies.
  • Track performance metrics, analyze results, and prepare monthly reports.
  • Suggest innovative ideas to grow reach, followers, and engagement.

Performance Metrics / KPIs

The success of this role will be measured against:

  • Engagement Rate: Likes, comments, shares, and saves relative to audience size.
  • Follower Growth: Steady increase in followers across platforms.
  • Reach & Impressions: Expansion of brand visibility.
  • Content Output & Consistency: Timely execution of planned content calendars.
  • Lead Generation & Conversions: Contribution of social campaigns to inquiries, sign-ups, or sales.
  • Community Interaction: Response time and quality of engagement with the audience.

Requirements

  • 2+ years of experience as a Social Media Manager or Content Creator (agency experience preferred).
  • Strong copywriting and storytelling skills.
  • Proficiency in Canva, Adobe Creative Suite, or similar content design tools.
  • Experience with short-form video content (Reels, TikTok, YouTube Shorts).
  • Familiarity with social media scheduling tools (Buffer, Hootsuite, Later, etc.).
  • Strong understanding of platform algorithms and social media trends.
  • Excellent communication and multitasking skills.
  • Basic knowledge of paid ads (Meta, LinkedIn, YouTube) is a plus.

Job Types: Full-time, Permanent

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Paid sick time
  • Paid time off

Experience:

  • Social media management: 1 year (Required)

Work Location: In person

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