
Social Media Manager
1 day ago
We are seeking a creative and strategic Content Creator / Social Media Manager to manage and grow our clients' online presence across social platforms. The ideal candidate is both a storyteller and strategist — capable of producing engaging content, building brand voice, and managing campaigns that drive community growth, engagement, and conversions.
You'll be responsible for end-to-end social media management: from content creation (copy, graphics, short-form videos) to publishing, analytics, and community engagement.
Key Responsibilities
- Plan, create, and schedule engaging content across platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok, X, etc.).
- Write compelling copy for posts, captions, and ads aligned with brand tone and strategy.
- Collaborate with the design team to create high-quality graphics, reels, and videos.
- Develop monthly content calendars and campaign strategies.
- Manage community engagement: respond to comments, messages, and foster brand loyalty.
- Monitor social media trends, platform updates, and competitor activity.
- Work closely with SEO/PPC teams to align organic and paid strategies.
- Track performance metrics, analyze results, and prepare monthly reports.
- Suggest innovative ideas to grow reach, followers, and engagement.
Performance Metrics / KPIs
The success of this role will be measured against:
- Engagement Rate: Likes, comments, shares, and saves relative to audience size.
- Follower Growth: Steady increase in followers across platforms.
- Reach & Impressions: Expansion of brand visibility.
- Content Output & Consistency: Timely execution of planned content calendars.
- Lead Generation & Conversions: Contribution of social campaigns to inquiries, sign-ups, or sales.
- Community Interaction: Response time and quality of engagement with the audience.
Requirements
- 2+ years of experience as a Social Media Manager or Content Creator (agency experience preferred).
- Strong copywriting and storytelling skills.
- Proficiency in Canva, Adobe Creative Suite, or similar content design tools.
- Experience with short-form video content (Reels, TikTok, YouTube Shorts).
- Familiarity with social media scheduling tools (Buffer, Hootsuite, Later, etc.).
- Strong understanding of platform algorithms and social media trends.
- Excellent communication and multitasking skills.
- Basic knowledge of paid ads (Meta, LinkedIn, YouTube) is a plus.
Job Types: Full-time, Permanent
Pay: ₹20, ₹30,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Experience:
- Social media management: 1 year (Required)
Work Location: In person
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