Brand Visual Designer

1 week ago

Bengaluru, Karnataka, India Valarr Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview

This is not a typical graphic design role. We're looking for someone who can own Basil's brand

aesthetics end-to-end from brandbook updates to website look-and-feel, from product illustrations to

Amazon store visuals. You will be the custodian of our brand identity, ensuring consistency, vibrancy,

and originality in every customer-facing visual.

Key Responsibilities:

Brand Custodian:

Take full ownership of Basil's brand design language and update the brandbook regularly.

Maintain consistent brand aesthetics across all platforms.

Illustrations & Creativity:

Create original illustrations for Basil products and campaigns.

Ensure line art and vibrant colors are at the heart of all design outputs.

Digital Presence:

Handle website visuals colors, layouts, imagery, and overall design direction.

Own the visual design of product listings on e-commerce platforms (Amazon, brand website,

etc.).

Ensure product packaging, listing images, and lifestyle visuals stand out and reflect brand

identity.

Marketing & Communication:

Design visuals for marketing campaigns (emailers, social media creatives, landing pages,

ads).

Collaborate with the marketing team to create impactful, conversion-driven visuals.

Team Collaboration & Leadership

Manage and guide freelance/contract illustrators to align with brand standards.

Take initiative in proposing and executing fresh creative ideas to elevate the brand's look and

feel.

Requirements

2–5 years of experience in brand design / visual design / illustration (D2C or consumer-facing

brand experience is a plus).

Strong portfolio showcasing line art, vibrant colors, and brand-focused design work.

Ability to maintain and evolve a brandbook.

Proficiency in design tools (Adobe Creative Suite, Figma, Procreate, etc.).

Experience with website visual maintenance and e-commerce listings.

Excellent sense of aesthetics, typography, and storytelling through design.

Strong ownership mindset with the ability to take initiative and lead creative direction.

Bonus: Degree from a reputed design college.

What We're Looking For

Not just a graphic designer, but a visual storyteller.

Someone who understands how visuals influence brand perception.

A creative thinker who's hands-on with design execution but also strategic in maintaining

brand identity.

A proactive professional who can manage external illustrators and inspire consistency.

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