Digital Advertising Strategist

4 days ago

Pune, Maharashtra, India Pattern Technologies Full time ₹ 12,00,000 - ₹ 24,00,000 per year

The core responsibilities of the Digital Advertising Strategist reflect the following:

  • Own the end-to-end implementation of advertising plan for the brands in the Region across Amazon and Noon advertising
  • Responsible for the execution and optimization of all Ads activities for the brands in the Region.
  • Own and manage the advertising budgeting process and forward-looking plan for our brands in alignment with Merchandising, Brand Management and Finance.
  • Own brand marketing & advertising relationships, leading day to day communications and ads operations.
  • Provide Ads proposal to individual brands to meet sales/ROAS/Impression Share (or any other relevant metric) targets and in line with brand specific strategies.
  • Provide expertise and be the go-to for any performance marketing support within the MENA Region.
  • Nurture partner relationships by meeting monthly & quarterly to review performance, negotiate advertising budgets, and discuss strategy ideas.
  • Research and test effective keywords, bidding strategies and ad copy to catalyze traffic and sales velocity.
  • Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners.

What will I need to thrive in this role?

  • 2-4 years experience in the world of marketplace marketing (online is essential, multichannel ideal).
  • Experience in directly managing Amazon campaigns, with a strong working knowledge of Amazon
  • Strong client management experience supported by excellent verbal and written communication and inter-personal skills
  • Advanced numeracy and data skills
  • Analytical and able to make sense of data and complexity.
  • Basic Photoshop experience to modify digital assets and creatives would be a plus.
  • Independent, highly motivated, and focused on outcomes. A proactive nature, problem solver and innovative.
  • Able to deal with ambiguity and to thrive in a fast-paced, start-up-type environment by pivoting priorities. Excellent time management and organization skills to prioritize workloads effectively.

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