Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India A Leading Chain of School CBSE Full time ₹ 4,20,000 - ₹ 8,40,000 per year

Position Overview:

The Marketing Manager will be responsible for planning, developing, and implementing marketing strategies to increase school visibility, enhance brand image, and drive student admissions in line with the institution's growth objectives. The role involves digital and offline campaigns, event planning, stakeholder engagement, and market research specific to the education sector.

Key Responsibilities:

1. Strategic Planning & Branding

  • Develop and execute annual marketing plans in alignment with admission targets and brand guidelines.
  • Position the school as a preferred choice among CBSE schools in the region.
  • Oversee brand consistency across all marketing materials and communications.

2. Admissions Marketing

  • Drive student enrollment through lead generation campaigns, admission events, and follow-ups.
  • Coordinate with the admissions team to ensure high lead conversion.
  • Monitor local competition and market trends to create effective enrollment strategies.

3. Events & Outreach

  • Organize open houses, school fairs, parent orientations, and other promotional events.
  • Build partnerships with pre-schools, residential communities, and local organizations for referrals.
  • Represent the school in education fairs and community engagement events.

4. Offline Marketing & Collaterals

  • Coordinate the design, printing, and distribution of brochures, banners, hoardings, and flyers.
  • Monitor the effectiveness of print and outdoor advertising.
  • Identify opportunities for local press coverage and media partnerships.

5. Communication & Public Relations

  • Maintain effective communication with internal and external stakeholders including parents, students, and media.
  • Draft press releases, newsletters, and announcements.
  • Handle crisis communication when required.

6. Budgeting & Reporting

  • Manage the marketing budget efficiently, ensuring optimal ROI on campaigns.
  • Track campaign performance and generate monthly reports with KPIs (lead count, cost per lead, conversion rates, etc.).

Key Skills & Competencies:

  • Strong knowledge of school marketing and CBSE education system
  • Excellent communication and interpersonal skills
  • Creativity with a results-driven approach
  • Data analysis and reporting proficiency
  • Project and event management skills

Qualifications & Experience:

  • Bachelor's/Master's degree in Marketing, Business, or a related field
  • 4–8 years of experience in marketing; preferably in the education sector
  • Proven track record in driving admissions and brand growth
  • Familiarity with school operations and admission cycles is a plus

Job Types: Full-time, Permanent

Pay: Up to ₹70,000.00 per month

Application Question(s):

  • If selected when can you join?

Work Location: In person

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