Channel Sales

Job Responsibilities:

Channel Programs

1. Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared

2. Ensure outlet activation execution as per RED standards

3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.

4. Planning of standard approved activation elements & other marketing collaterals

5. Execution and portfolio management as per the plan shared

6. Program implementation: Implement training modules and impart training to Market growth representative, Sales Team Leaders etc as per the training calendar to achieve the skill index of the zone and ensure execution-based market working.

7. Recruitment and Certification: Monitor process adherence for Recruitment of and Certification of Market growth representative for general trade, key accounts, and rural markets

8. Review and Reporting: Report capability scores and related data as well as skill level tracker in specified format to Corporate; monitor Red Trackers/On the Job trainings and Permeant Journey Plan schedules by sales team to ensure compliance as per the norms set in capability plans

Across depots & distributors

1. Execution of local initiatives

2. Tracking of systems and evaluation process

3. Local Initiatives to scale up the national/regional program

Analysis and Reporting

1. Activation as per RED / DEEP RED to do list.

2. Identify gaps & growth opportunities in various channels as per PITA model

3. Tracking of competition activities

4. Ensure activation in market through analysis RSA data