Digital Marketing Specialist

9 hours ago

PimpriChinchwad, Maharashtra, India 1cbc8f3a-6153-48b7-b5b9-f08ec8cdb1cc Full time ₹ 4,50,000 - ₹ 6,00,000 per year

We are looking for a skilled Digital Marketing Specialist who can manage and optimize our online presence across platforms. The ideal candidate must have hands-on experience in Facebook Ads, Google Ads, YouTube Campaigns, and WordPress landing page creation, with a strong understanding of education-sector marketing.

Key Responsibilities: Paid Advertising & Campaign Management

  • Plan, create, and optimize Facebook/Meta Ads campaigns for lead generation and brand awareness.
  • Manage Google Ads (Search, Display, Performance Max) campaigns for high-intent traffic.
  • Set up and handle YouTube Ads including in-stream, discovery, and remarketing campaigns.
  • Monitor daily performance metrics and optimize campaigns for conversions and ROI.
  • Conduct A/B testing on creatives, audiences, and landing pages.

Landing Page & Website Management

  • Create and manage high-converting WordPress landing pages for webinars, batches, and courses.
  • Optimize pages for mobile, speed, SEO, and improved user experience.
  • Track performance using Google Tag Manager, Analytics, and heatmap tools.

Lead Generation & Funnel Optimization

  • Execute performance-driven strategies to maximize student inquiries.
  • Build remarketing funnels for warm and cold audiences.
  • Coordinate with sales teams to improve lead quality and conversion rates.

Content & Brand Marketing Support

  • Coordinate with the creative team for ad copies, thumbnails, and videos.
  • Ensure consistent brand communication across all platforms (Facebook, YouTube, Google).

Analytics & Reporting

  • Prepare weekly and monthly performance reports.
  • Provide insights and recommendations for campaign improvements.

Skills & Qualifications:

  • 2–5 years of experience in Digital Marketing (education sector preferred).
  • Strong knowledge of Facebook Ads Manager, Google Ads, YouTube Ads.
  • Experience with WordPress, Elementor, or other page builders.
  • Understanding of basic SEO, analytics, and conversion tracking.
  • Ability to work in a fast-paced, target-driven environment.
  • Good communication and analytical skills.

Job Type: Full-time

Pay: ₹40, ₹50,000.00 per month

Work Location: In person

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