Digital Communications Analyst

Location: Poland

Job Family Group: Corporate Relations

Worker Type: Regular

Posting Start Date: August 29, 2024

Business unit: CoS and Corporate Relations

Experience Level: Experienced Professionals

About Us:
Shell's Strategic Comms and Brand team is a future-focused, integrated team of employee engagement, communications, and brand professionals. Driven by a clear vision of corporate and brand communications, where compelling storytelling, creative content and data-led insights combine effectively with media, campaign and reputation strategy to grow value and build trust and confidence in Shell.

As a Digital Communications Advisor, you will provide data-driven insights to enhance Shell's corporate communications and brand campaigns. Part of the Strategic Communications & Brand (SCB) team, youll work closely with senior stakeholders in a dynamic, international environment to analyze performance and optimize campaign and content strategies across paid, owned and earned media channels.

• Lead analytics for corporate and brand communication activities.
• Propose tools, approaches, and reports to support communication campaigns.
• Analyze digital performance across paid, owned, and earned media channels.
• Partner with third-party agencies to optimize ongoing campaigns.
• Translate data into actionable insights and present findings to senior stakeholders.
• Enhance data literacy and drive a data-led communication strategy across the business.

• Senior-level experience in digital analytics, campaign performance evaluation, and reporting.
• Strong knowledge of how different digital platforms function and the role of various metrics and KPIs for different communication objectives.
• Experience using digital analytics tactics to go broader than observations: proven experience of ability to interpret insights in the context of the relevant strategic priorities and form actionable conclusions and recommendations.
• Proven experience working with senior stakeholders in an international setting.
• Expertise in digital analytics tools (e.g., Synthesio, Sprinklr, Adobe Analytics).
• Strong analytical and reporting skills, with the ability to deliver insights to diverse audiences.
• Knowledge of Shells corporate strategy would be an asset.

If you are an experienced professional with a strong analytical mindset and a passion for strategic communications, we invite you to apply and help us build trust in Shells brand worldwide.

If you don't see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100 PERCENT qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.

DISCLAIMER:
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

Locations: Shell Business Operations-DOT