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Senior Content Manager

2 weeks ago

India Weekday AI Full time ₹ 9,00,000 - ₹ 12,00,000 per year

This role is for one of the Weekday's clients

Min Experience: 1 years

JobType: full-time

We are seeking a Senior Content Manager who can take ownership of our content strategy and storytelling efforts across multiple digital platforms. The ideal candidate is a highly creative thinker with strong editorial judgment, excellent communication skills, and a proven ability to craft content that drives brand awareness, engagement, and conversions.

You will lead the end-to-end content lifecycle — from ideation, planning, and creation to optimization and performance tracking. The role requires a balance of strategic thinking and hands-on execution, ensuring all content aligns with business objectives, brand voice, and audience needs.

Key Responsibilities
  • Content Strategy & Planning:
    • Develop and implement a comprehensive content strategy that supports overall marketing and business goals.
    • Plan editorial calendars and campaign-specific content roadmaps.
    • Identify new content opportunities, trends, and formats that engage target audiences.
  • Content Creation & Management:
    • Oversee the creation of high-quality written, visual, and multimedia content across channels including blogs, social media, website, email, and marketing campaigns.
    • Write and edit compelling copy that resonates with different audience segments.
    • Ensure brand consistency in tone, style, and messaging across all content touchpoints.
  • SEO & Content Optimization:
    • Collaborate with SEO specialists to optimize content for organic visibility and keyword relevance.
    • Use analytics tools to track performance and continuously improve content effectiveness.
  • Cross-Functional Collaboration:
    • Work closely with marketing, design, product, and sales teams to align content with brand campaigns and initiatives.
    • Manage external writers, editors, and freelancers to deliver on deadlines and maintain quality standards.
  • Brand Storytelling:
    • Shape and evolve the brand voice and narrative across all content.
    • Develop thought leadership content such as whitepapers, case studies, and blogs that establish authority in the industry.
  • Performance Measurement:
    • Analyze engagement metrics and content performance reports to refine strategies.
    • Present insights and recommendations to stakeholders based on data-driven analysis.
Skills & Qualifications
  • 1–8 years of experience in content marketing, editorial strategy, or digital marketing roles.
  • Exceptional writing, editing, and proofreading skills with a strong attention to detail.
  • Proven experience managing content teams, editorial calendars, and end-to-end content workflows.
  • Deep understanding of SEO, keyword research, and content performance analytics.
  • Ability to translate complex ideas into clear, engaging narratives tailored to different audiences.
  • Proficiency with CMS tools (WordPress, HubSpot, etc.), analytics platforms (Google Analytics, Search Console), and social media management tools.
  • Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
  • A creative mindset with an eye for storytelling and design synergy.