AVP, Enterprise Marketing Center Product Owner

JOB_POSTING

Job Description
Role Title: AVP, Enterprise Marketing Center Product Owner (L11)
Company Overview
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
• Synchrony celebrates ~52% women talent.
• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview
Role will be part of the Go To Market Organization under our Growth Function. This team is responsible for ensuring consistent, enterprise-wide, go-to-market capabilities and provide our Synchrony Platform Teams with the knowledge, tools, and marketing materials to help our partners and providers more quickly adopt Synchrony's suite of new and existing product and capabilities.

Role Summary/Purpose
As Product Owner for our Enterprise Marketing Center (EMC), you will play a pivotal role in shaping and executing the EMC vision, and beyond. You will partner closely with business stakeholders and the Product Manager to collaboratively develop the product strategy and roadmap, ensuring alignment with broader organizational objectives. You will be a hands-on leader with end-to-end accountability for delivering new features—from conception and requirement-gathering to successful deployment and adoption. This is a mission-critical position for a Product Owner who thrives interfacing between business, technology, compliance, and marketing teams—driving the identification, definition, and successful launch of features that empower stakeholders and deliver measurable business value.

Essential Responsibilities

• Partner with business stakeholders and the Product Manager to define and align on the overall product vision, strategy, and roadmap for the EMC.
• Translate the shared vision into a prioritized product backlog, developing actionable user stories and requirements that reflect both partner needs and business goals.
• Gather, document, and distill business requirements from diverse stakeholders—including compliance, governance, IT, marketing, and analytics teams—into clear epics and user stories, managing "definition of ready" for features.
• Collaborate closely with cross-functional teams of technology, business, vendor partners, and design resources to ensure timely, on-budget, and high-quality delivery.
• Leverage a partner-centric and outcome-driven mindset to drive platform enhancements, making sure user needs, business objectives, and regulatory requirements are met or exceeded.
• Coordinate end-to-end user acceptance testing (UAT) with business stakeholders and technical teams to ensure solution quality and readiness.
• Serve as a subject matter expert for EMC platform capabilities and integrated marketing tools, providing guidance and support to all stakeholders.
• Continuously monitor product performance and stakeholder feedback, using data-driven insights to drive ongoing optimization and maximize platform adoption.
• Perform other duties and/or special projects as assigned.

Qualifications/Requirements

• Bachelor's degree with 7+ years experience in managing technology projects or in lieu of degree 9+ years of experience required.
• 2+ years' experience as a Product Owner, Product Manager, or similar, with a focus on technology platforms, ideally within FinTech, MarTech, financial services, and/or digital environments.
• Minimum of 2 years' proven experience running software/platform product development cycles, including Agile Scrum, Kanban, or similar methodologies.
• Project management and leadership of digital application initiatives, including scope, teams, timelines, and communication
• Product ownership and product management experience, especially within technology platforms (e.g., FinTech, MarTech, financial services)
• Experience running software development cycles using Agile Scrum, Kanban, or similar methodologies
• Strong track record of delivering projects on time and managing cross-functional initiatives and stakeholders
• Ability to operate and lead in matrixed organizations and influence business and technical audiences
• Advanced business analysis skills; translating complex requirements into actionable deliverables (features, user stories)
• Vendor and partner management for platform integrations and enhancements
• Excellent organizational, analytical, and problem-solving skills
• Strong verbal and written communication; ability to engage, inspire, and influence at all levels
• High self-motivation, ownership, adaptability, and a continuous improvement mindset
• Creative problem-solving, ability to thrive independently and collaboratively, including in virtual settings
• Experience with change management, user training, and digital product go-to-market
• Knowledge of campaign automation, customer segmentation, and marketing compliance within financial services
• Familiarity with enterprise marketing tools, identity systems, compliance controls, and data governance best practices (APIs, SQL, AmpScript ,data mapping)
• Demonstrated success in driving platform adoption and engagement
• Strategic thinking, experience influencing senior leadership and stakeholders
• Product Vision and Roadmapping: Experience defining product vision and aligning roadmaps with business goals, particularly for technology and digital platforms.
• Requirements Gathering: Skilled at gathering, analyzing, and prioritizing stakeholder requirements and market needs to develop actionable user stories and product features.
• Backlog Management: Proven ability to create, refine, and prioritize a well-maintained product backlog in tools like Jira to ensure timely delivery and value.
• Agile Product Development: Hands-on experience leading or supporting Agile ceremonies (standups, sprint planning, reviews, retrospectives) and working closely with engineering and cross-functional teams.
• Stakeholder Engagement: Effectively serves as the liaison between technical teams, business users, vendors, and leadership, ensuring alignment and clarity of product goals and decisions.
• Data-Driven Decision Making: Uses data, user feedback, and analytics to inform product decisions, drive continuous improvement, and measure success against KPIs.
• User Advocacy: Champions user experience by translating customer needs and business requirements into clear product features.
• Release/Go-to-Market Support: Supports launch planning, change management, user training, and adoption strategies for new product features and enhancements.
• Technology Integration: Experience managing integrations with third-party platforms and ensuring compatibility with martech or fintech ecosystems (such as Salesforce and data systems).
• Influence and Leadership: Leads product direction within matrixed organizations and influences across both business and technical roles—even without direct authority.

Desired Characteristics

• Proven creative problem-solving skills and ability to thrive independently and in cross-functional, virtual environments.
• Experience supporting or leading change management, user training, and go-to-market for new digital product features.
• Demonstrated expertise in Salesforce platform (Sales Cloud, Marketing Cloud) and integration with martech and data ecosystem.
• Solid understanding of campaign automation, customer segmentation, and marketing compliance in financial services.
• Knowledge of Synchrony enterprise marketing tools (e.g., AdWizard, Print on Demand), identity resolution systems, and compliance controls.
• Familiarity with data governance best practices, APIs, SQL, or data mapping.
• Relevant certifications (CSPO, SAFe, Scrum Master, Agile Product Owner, etc.).
• Track record of exceeding platform adoption targets and driving results/engagement.
• Strategic thinker with experience presenting to and influencing senior leadership and stakeholders.
• Preferred Expertise in Salesforce (Sales Cloud, Marketing Cloud) and martech/data integrations
• Development experience with HTML, CSS and JavaScript

Eligibility Criteria

• Bachelor's degree with 7+ years experience in managing technology projects or in lieu of degree 9+ years of experience required.
• 2+ years' experience as a Product Owner, Product Manager, or similar, with a focus on technology platforms, ideally within FinTech, MarTech, financial services, and/or digital environments.
• Minimum of 2 years' proven experience running software/platform product development cycles, including Agile Scrum, Kanban, or similar methodologies.

Work Timings: 2PM - 11PM IST
This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.)

For Internal Applicants

• Understand the criteria or mandatory skills required for the role, before applying
• Inform your manager and HRM before applying for any role on Workday
• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be any corrective action plan (Formal/Final Formal, LPP)
• L9+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
• L09+ Employees can apply

Grade/Level: 11
Job Family Group
Marketing