Circle Head – Real Estate Business Development, Kerala

Job Title:
Circle Head – Business Development (Real Estate )

Region:
Kerala

Job Description
We are seeking an accomplished and results-driven professional to lead our retail

expansion as Circle Head – Real Estate. The ideal candidate will bring 5+ years of proven expertise in retail expansion and real estate acquisition across F&B, Cosmetics, Beauty, Wellness, Pharma, Retail formats, mall leasing, or IPC firms (JLL, Cushman, CBRE, etc.) This leadership role is pivotal in driving brand growth through strategic market entry, site selection, rapid expansion, and optimal lease negotiations, ensuring our presence in high-potential retail destinations while managing assets effectively.

Key Responsibilities
Market Intelligence & Strategy:
Conduct in-depth market analysis to identify high- potential catchments; track demographics, competition, consumer behavior, and retail trends to inform expansion strategy.

Site Selection & Evaluation:
Identify, assess, and recommend store locations aligned with brand strategy; ensure sites meet visibility, accessibility, and compliance standards.

Real Estate Acquisition & Negotiation:
Lead lease negotiations to secure favorable terms; drive high-value deals with landlords, developers, and brokers.

Rapid Expansion Execution: Drive aggressive rollout plans ensuring timely acquisition and launch of multiple stores in line with annual growth targets.

Financial Feasibility & ROI:
Build financial models to assess rent-to-revenue, ROI, and profitability; provide recommendations balancing growth potential with cost efficiency.

Asset Management:
Oversee and optimize the performance of acquired properties, ensuring effective utilization, lease renewals, and long-term value creation.

Stakeholder & Relationship Management:
Build and nurture long-term relationships with landlords, mall owners, developers, and IPC partners; act as the brand's key representative for real estate opportunities in the region.

Project & Cross-functional Leadership:
Collaborate with Operations, Legal, Finance, and Projects teams to ensure seamless execution from site acquisition to store launch; monitor timelines, budgets, and compliance requirements.

Reporting & Insights:
Present expansion progress, market intelligence, and pipeline updates to senior leadership; recommend strategic shifts based on evolving market conditions.

Qualifications & Skills
Bachelor's Degree in Business / MBA preferred.

5+ years' experience in retail expansion & real estate acquisition (F&B, Cosmetics, Wellness, Pharma, Retail).

Strong knowledge of retail market dynamics, site selection, and real estate economics.

Proven success in large-scale lease negotiations, rapid expansion, and multi-store rollouts.

Expertise in asset management including portfolio optimization and landlord

negotiations.

Strong analytical skills with financial acumen (P&L, ROI, sales projections).

Excellent negotiation, communication, and relationship management skills.

Ability to thrive under pressure, prioritize, and deliver in fast-paced environments.

Proficiency in MS Excel, PowerPoint, and real estate tools/software.

Flexibility to travel extensively within the region.

About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.