Digital Marketing Specialist

5 days ago

Vasna Road Vadodara Gujarat, India Akriti Sales Corporation Full time ₹ 1,50,000 - ₹ 3,00,000 per year

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Build, plan and implement the overall digital marketing strategy, social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners.
  • Publish creative content, including Press release, Article and Blogs.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Design, maintain and supply content for the organization's website
  • Formulate strategies to build a lasting digital connection with customers
  • Designing Broacher, Logo, Event Banner/Hording
  • A monitor company presence on social media
  • Launch advertisements to increase brand awareness
  • Monitor & report competitor activity and provide suggestions for improvement

Requirements, skills and Qualifications:

  • Minimum 2-3 years of experience in Digital Marketing Content creation skills.
  • Good knowledge of all different digital marketing channels
  • Good hands on experience with online marketing tools and best practice
  • Critical thinker and problem-solving skills
  • Proven working experience in digital marketing and web designing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Conversant with the workings of Google ads, Google Analytics, Google Search console, Facebook ads manager.
  • Fluency in Microsoft Office suite (Outlook, Advance Excel, Word, Advance PowerPoint, etc.)
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  • Working knowledge of HTML, CSS, SQL and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Ability to commute/relocate:

  • Vasna Road, Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 2 years (Required)
  • Web design: 2 years (Required)
  • Graphic design: 3 years (Required)
  • Adobe Photoshop: 2 years (Required)
  • Photography: 1 year (Required)

Language:

  • English (Required)
  • Hindi (Required)

Work Location: In person

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