Digital Marketing Specialist

6 days ago

Hyderabad, Telangana, India Welspun World Full time ₹ 1,50,000 - ₹ 1,80,000 per year

Role Title: Digital Marketing Specialist Manager/Sr. Manager

Location: Hyderabad

Job Purpose

To drive high-impact performance marketing and organic campaigns that generate Marketing Qualified Leads (MQLs), optimize content distribution across channels, and deliver actionable insights through analytics, enabling revenue growth and brand visibility.

Key Responsibilities

  • Plan, execute, and optimize performance marketing campaigns (Google, LinkedIn, Meta, etc.) to achieve targeted MQL numbers.
  • Lead organic growth strategies including SEO, content marketing, and social media optimization.
  • Own content distribution across digital channels, ensuring maximum reach and engagement.
  • Track, measure, and analyze campaign performance; provide actionable insights for continuous improvement.
  • Collaborate with sales, product, and creative teams to align marketing strategies with business objectives.
  • Manage marketing budgets, ensuring cost efficiency and maximum ROI.
  • Keep abreast of emerging digital marketing trends, tools, and best practices.

Requirements

  • 5–12 years of experience in digital marketing, with proven expertise in both paid performance marketing and organic growth.
  • Strong track record of generating and nurturing high-quality leads in a B2B environment.
  • Hands-on experience with digital marketing tools such as Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, and analytics platforms.
  • Exceptional data-driven decision-making skills with proficiency in campaign performance tracking and reporting.
  • Excellent communication, stakeholder management, and cross-functional collaboration skills.
  • Ability to thrive in a fast-paced, target-driven environment.Role & responsibilities

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