Sales Officer

2 days ago

Panipat, Haryana, India Tops Full time ₹ 5,00,000 - ₹ 10,00,000 per year

Designation: Sales Officer

Department: Sales

Location: Panipat, Hisar & Faridabad (Haryana)

Reporting To: Area Sales Manager / Zonal Sales Manager

Employment Type: Full-Time

Role Overview

The Sales Officer is responsible for achieving primary and secondary sales targets, expanding distribution reach, managing distributor relationships, and ensuring effective market execution. The role requires a proactive individual who can drive growth through effective territory planning, strong market connect, and collaboration with trade partners.

Key Responsibilities

  • Achieve monthly, quarterly, and annual sales targets as per company objectives.
  • Manage and develop the distributor and retailer network to ensure availability and visibility of products in the market.
  • Plan and execute daily market beats, ensuring adequate coverage of retail outlets and productive calls.
  • Implement sales schemes, trade offers, and promotional activities as directed by the management.
  • Monitor stock levels and coordinate timely order booking, billing, and collection through the distributor.
  • Track competitor activities and provide regular market feedback to the management.
  • Ensure compliance with company policies, pricing structures, and trade margins.
  • Maintain daily reporting through Sales MIS / mobility app for sales performance and outlet coverage.
  • Coordinate with the accounts, logistics, and marketing teams to ensure smooth execution of sales operations.
  • Support the distributor in managing claims, damage settlements, and financial reconciliations.

Key Performance Indicators (KPIs)

  • Achievement of primary & secondary sales targets.
  • Numeric & weighted distribution growth.
  • Outlet coverage and productive call ratio.
  • Execution of schemes and visibility drives.
  • Distributor ROI and stock hygiene.
  • Timely collection and claim settlements.

Qualifications and Experience

  • Graduate / Postgraduate in Business, Marketing, or a related field.
  • 25 years of experience in FMCG or Consumer Durables sales (Channel / General Trade).
  • Proven experience in managing distributors and retail networks.
  • Strong negotiation, communication, and relationship management skills.
  • Working knowledge of Excel, MIS, and mobility-based sales reporting tools.

Personal Attributes

  • Self-motivated with a strong result orientation.
  • Good analytical and planning abilities.
  • Team player with leadership potential.
  • Willingness to travel extensively within the assigned & responsibilities

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