Product Marketing Analyst

Abacus Insights is a mission-driven, growth-stage technology company focused on transforming the healthcare industry, ultimately creating a more personalized patient experience, improving health outcomes, and lowering the overall cost of healthcare. Abacus Insights provides a flexible, efficient, and secure platform that organizes and exchanges healthcare data from various sources and formats. Our platform allows our customers to uncover differentiated insights that address their client's needs. In addition, our employees know they play an active role in keeping our customers' data safe and are responsible for ensuring that our comprehensive policies and practices are met.

With our deep expertise in cloud-enabled technologies and knowledge of the healthcare industry, we have built an innovative data integration and management platform that allows healthcare payers access to historically siloed and inaccessible data. Through our platform, these healthcare organizations can ingest and manage all the data they need to transform their business by supporting their analytical, operational, and financial needs.

Since our founding in 2017, Abacus has built a highly successful SaaS business, raising $100 Million from leading VC firms with deep expertise in the healthcare and technology industries. We are solving problems of massive scale and complexity in a sector ready for disruption. We're growing quickly and would love for you to be a part of it

About The Role
** This position is based in Pune India.**

As a Product Marketing Analyst, you will support the day-to-day execution of product marketing by managing project coordination, executing campaign work, and building clarity through reporting and analysis. You'll also play a key role in slide deck creation and sales enablement deliverables

This position is ideal for someone who enjoys the intersection of marketing operations, analytics, and cross-functional collaboration. You will work closely with product marketing leaders, sales, and corporate marketing to align initiatives and deliver results.

You Will
Provide Campaign & Project Support

• Collaborate with product marketing and corporate marketing to coordinate campaigns (launches, webinars, lead nurture) and ensure deliverables stay on schedule.
• Assist with content development collaboration, segmentation, and list work.
• Manage campaign checklists to ensure nothing falls through the cracks.

Build Analytics & Reporting

• Build and maintain dashboards using HubSpot, Looker Studio, Google Analytics, and Google Search Console.
• Research market trends, competitor activities, and emerging industry topics to help guide messaging and content direction
• Prepare polished internal reports and performance summaries.

Support Sales Enablement and Deck Creation

• Create and maintain professional, polished slide decks to support product marketing and sales initiatives.
• Contribute to sales enablement tasks, including collateral preparation.

Maintain Trackers & Provide Administrative Support

• Own several operational trackers (campaign status, editorial calendar, content delivery, KPI reports) and keep them up to date.
• Follow up with team members and stakeholders to collect inputs, approvals, and updates.
• Support content management and updates across the Product Marketing Hub and shared resources.
• Assist in other administrative tasks as needed to keep marketing initiatives on track.

Create Process Improvement & Documentation

• Suggest, document, and help standardize campaign execution processes, SEO best practices, and reporting templates.
• Maintain organized records and ensure that knowledge is transferable across the team.

What We're Looking For

• 2–4 years of experience in product marketing, marketing operations, or analytics.
• Experience in B2B SaaS and healthcare technology.
• Strong proficiency in Google Analytics, Looker Studio, and Google Search Console.
• Excellent written and verbal communication skills in English, with a track record of producing polished deliverables.
• Demonstrated ability to create and refine slide decks and support sales enablement deliverables.
• Proven ability to provide honest, accurate reporting, even when results are challenging.
• Strong organizational skills with the ability to follow direction while contributing constructive input.

Bonus Points

• Design skills (Canva, Adobe tools) to assist with collateral or visuals.
• Hands-on expertise with HubSpot workflows, campaigns, and reporting.
• Experience with competitive research, positioning, or go-to-market strategy.

Equal Opportunity Employer
As a mission-led technology company that is helping to drive better healthcare outcomes, Abacus Insights believes that the best innovation and value we can bring to our customers comes from diverse ideas, thoughts, experiences, and perspectives. Therefore, we proudly dedicate extensive time and resources to building diverse teams and providing equal employment opportunities to all applicants. Abacus prohibits discrimination and harassment of any type regarding race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.