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About Bark

Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.

Our cutting-edge technology and customer-first approach ensure people can access the best professionals for any job, while our 230+ strong team is dedicated to delivering an outstanding experience every step of the way. In 2024, we were proud to be recognised in the Sunday Times Best Places to Work.

As a scale-up backed by leading private equity firm EMK Capital, Bark offers the energy and agility of a start-up combined with the stability and resources of an established business. Joining Bark means being part of a high-growth journey with plenty of opportunity to learn, contribute, and make a real impact.

About the Role

At Bark, we're transforming the way people find and hire professionals. As one of the fastest-growing online marketplaces, we're on a mission to connect millions of customers with the right experts; quickly, easily, and seamlessly.

We're now looking for a CRM Manager to join our Bengaluru team. This is a unique opportunity to combine deep expertise in CRM with broad digital marketing leadership, helping to build a best-in-class owned channel growth engine.

This role will be around 80% focused on CRM and 20% on wider digital marketing team guidance, supporting and mentoring our India marketing team. If you're passionate about data-driven marketing, lifecycle engagement, and delivering impact at scale, we'd love to hear from you.

• Designing and delivering multichannel CRM campaigns across WhatsApp, Push notifications, Email, in-app messaging, and performance retargeting.
• Building customer journeys that drive onboarding, engagement, retention, and reactivation.
• Partnering with product and data teams to optimise CRM within our app and web platforms.
• Scaling automation, segmentation, and personalisation strategies to maximise customer value.
• Acting as a mentor and guide to our India marketing operations team, sharing expertise across performance and digital marketing.
• Collaborating with global marketing colleagues to ensure CRM is integrated with paid, SEO, and brand activity.
• Tracking and reporting on campaign performance, uncovering insights to inform future growth.

Required Skills and Experience

• 5+ years' experience in CRM & lifecycle marketing, ideally in app-first or marketplace businesses.
• Hands-on expertise with automated channel marketing (WhatsApp, Push, Email, in-app, retargeting).
• Knowledge of leading CRM, Data & Messaging platforms (e.g. Braze, Iterable, Whatsapp Business).
• A solid grounding in digital marketing (PPC, paid social, retargeting) and how it connects to CRM.
• Strong analytical skills, with experience in A/B testing and campaign optimisation.
• A collaborative leader who can coach, inspire, and develop teams.
• Excellent communication skills, with a global mindset.

Perks and Benefits

• 25 days of paid holiday, with extra days added at 3 and 5 years of service.
• Hybrid remote working, plus up to 20 days each year to work from anywhere in the world.
• An annual Learning & Development budget to spend on courses, training, or other resources that support your professional development.
• Access to Oliva, a leading mental health and wellbeing platform, offering personalised support when you need it.
• Insurances - Family Floater Mediclaim, Employee Personal Accident and Employee Term Life
• Enhanced membership for all employees with access to mental health courses and fitness classes

Interview Process

• Screening Call with Talent Partner (30 mins)
• 1st Stage - Hiring Manager Stage (45 mins)
• 2nd Stage - Technical Task (60 mins)
• 3rd Stage - Values interview (30 mins)

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.