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Senior Media Buyer
2 weeks ago
Position: Senior Media Buyer (High-Scale Campaigns)
Mode : Hybrid (Initial 4 months work from office , then 90 days work from home in 1 year )
Location: Mohali, Punjab
Experience: 3+ years in ecommerce performance marketing
We're seeking a data-driven, creative, and results-oriented Senior Media Buyer to lead the planning, execution, and optimization of our paid advertising campaigns across platforms like Meta, Google, TikTok, YouTube, and others. You'll play a key role in driving revenue growth, user acquisition, and brand awareness through high-performing ad strategies.
Key Responsibilities
- Develop and execute full-funnel ad strategies tailored to campaign objectives (awareness, conversions, retargeting, etc.).
- Manage and optimize ad accounts across multiple platforms (Facebook, Instagram, Google Ads, YouTube, TikTok, LinkedIn, etc.).
- Conduct audience research and competitor analysis to inform targeting and creative direction.
- Collaborate with content and creative teams to develop high-converting ad creatives and copy.
- Monitor KPIs, performance metrics, and ROI - proactively identifying trends and optimization opportunities.
- A/B test creatives, landing pages, and targeting parameters to improve campaign performance.
- Prepare regular reports, insights, and recommendations for stakeholders.
- Stay up-to-date with platform changes, advertising best practices, and emerging trends.
Requirements
- 3+ years of experience in paid advertising, media buying, or performance marketing.
- Proven success managing budgets and scaling ad campaigns profitably.
- Proficiency with tools like Meta Ads Manager, Google Ads, TikTok Ads Manager, Google Analytics, etc.
- Strong analytical skills and the ability to turn data into actionable insights.
- Experience with funnel-building, retargeting strategies, and lead generation.
- Excellent communication and project management skills.
Preferred Qualifications
- Experience into performance Marketinga and Media Buying
- Familiarity with video ad production and UGC content.
- Certifications (Google Ads, Meta Blueprint) are a plus.
Why Join Us?
- Growth-focused, creative team environment
- Opportunity to work with exciting brands and campaigns
- Competitive salary + performance bonuses
