Analytics Team Lead
2 weeks ago
Role Summary:
Responsible for owning the data strategy, generating brand- and campaign-specific insights, creating ROI benchmarks, and helping drive engagement and client revenue through performance recommendations.
KRAs:
- Define and standardize campaign KPIs across all programs.
- Deliver weekly actionable insight reports to internal teams and clients.
- Drive campaign performance improvement initiatives.
- Create industry benchmark reports for BD/Client Servicing.
- Identify upsell opportunities based on data signals.
KPIs:
- % of campaigns with actionable insights implemented.
- Average uplift in engagement/participation from recommendations.
- of upsell actions triggered via insights.
- Internal stakeholder satisfaction (BD, CS, Product teams).
- Client feedback on insight quality and usefulness.
Key Skills:
- Strong campaign analytics and storytelling capability.
- Ability to interpret behavioral, performance, and funnel data.
- Proficiency in SQL, Excel, GA4, Metabase/Looker/Tableau.
- Experience in loyalty/promotion/consumer engagement ecosystems.
- Business acumen: ability to translate numbers into brand-level decisions.
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