Analytics Team Lead

6 days ago

Bengaluru, Karnataka, India BigCity Promotions Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role Summary:

Responsible for owning the data strategy, generating brand- and campaign-specific insights, creating ROI benchmarks, and helping drive engagement and client revenue through performance recommendations.

KRAs:

  • Define and standardize campaign KPIs across all programs.
  • Deliver weekly actionable insight reports to internal teams and clients.
  • Drive campaign performance improvement initiatives.
  • Create industry benchmark reports for BD/Client Servicing.
  • Identify upsell opportunities based on data signals.

KPIs:

  • % of campaigns with actionable insights implemented.
  • Average uplift in engagement/participation from recommendations.
  • of upsell actions triggered via insights.
  • Internal stakeholder satisfaction (BD, CS, Product teams).
  • Client feedback on insight quality and usefulness.

Key Skills:

  • Strong campaign analytics and storytelling capability.
  • Ability to interpret behavioral, performance, and funnel data.
  • Proficiency in SQL, Excel, GA4, Metabase/Looker/Tableau.
  • Experience in loyalty/promotion/consumer engagement ecosystems.
  • Business acumen: ability to translate numbers into brand-level decisions.

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