Manager - Social Media

Location: Bangalore

About the Team

The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty.

About the Role

This role is a dynamic opportunity to lead and grow the brand's social media presence and influencer ecosystem. It combines creative storytelling with data-driven strategy to enhance brand visibility, engagement, and community building. With a focus on impactful content and authentic influencer collaborations, the role plays a key part in shaping the brand's digital identity and connecting meaningfully with audiences.

What We Expect From You

• Scale the brand's social media channels by
  crafting
  and
  ideating
  strategies to boost
  brand visibility, engagement, and reach
  .
• Ideate and script
  engaging content
  that aligns with the brand's voice and appeals to the
  target audience.
• Participate in video
  content creation, bringing authenticity
  and
  personality
  to the brand's social media presence.
• Plan and launch social media campaigns that drive
  marketing objectives,
  including
  product promotions
  and
  brand storytelling.
• Analyse
  and
  track the performance
  of social media campaigns, using metrics to drive insights and improvements, and apply learnings to optimise future strategies.
• Collaborate with
  content, design, and marketing
  teams to ensure a unified brand message across all channels.
• Identify, engage, and manage
  relationships with influencers to amplify the brand's message and reach.
• Work with influencer agencies to create and manage campaigns that align with
  brand goals
  and
  resonate with audiences.
• Create detailed briefs for influencers, ensuring
  content consistency
  and
  quality.

Must Haves

• 6-7
  years of relevant experience in
  social media management
  and
  influencer marketing.
• Proven track record of
  scaling social media
  channels successfully in previous roles.
• Proven ability to
  ideate, script, and produce
  engaging social media content, including video.
• Experience in
  identifying, engaging
  , and
  managing relationships
  with
  influencers
  and
  influencer agencies.
• Innovative
  and
  creative
  approach to
  content creation
  and
  campaign management.

Inside Navi

We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold — we're building tech-first solutions that work at scale, with a strong customer-first approach.

Founded by
Sachin Bansal & Ankit Agarwal
in 2018, we are one of India's fastest-growing financial services organisations. But we're just getting started

Our Culture

The Navi DNA

Ambition. Perseverance. Self-awareness. Ownership. Integrity.

We're looking for people who dream big when it comes to innovation. At Navi, you'll be empowered with the right mechanisms to work in a dynamic team that builds and improves innovative solutions. If you're driven to deliver real value to customers, no matter the challenge, this is the place for you.

We chase excellence by uplifting each other—and that starts with every one of us.

Why You'll Thrive at Navi

At Navi, it's about how you think, build, and grow. You'll thrive here if:

• You're impact-driven :
  You take ownership, build boldly, and care about making a real difference.
• You strive for excellence :
  Good isn't good enough. You bring focus, precision, and a passion for quality.
• You embrace change :
  You adapt quickly, move fast, and always put the customer first.