Seo Specialist
1 day ago
Job Description SEO & SMO Specialist (IDCUBE)
Position: SEO & SMO Specialist
Location: Noida
Department: Marketing
Reports To: Sr. Digital Marketing Manager
About IDCUBE
IDCUBE is a global leader in Access Control and Identity Management solutions, enabling organizations to secure and streamline their physical and digital spaces. As part of our digital growth, we are seeking a dynamic SEO & SMO Specialist to drive organic visibility, brand awareness, and engagement across search engines and social platforms.
Key Responsibilities
Search Engine Optimization (SEO)
Develop and implement on-page, off-page, and technical SEO strategies to improve search rankings and drive quality traffic.
Conduct keyword research, competitor benchmarking, and content gap analysis.
Optimize website content, blogs, and landing pages for SEO best practices.
Perform technical SEO audits and coordinate with developers for site performance improvements.
Build high-quality backlinks using ethical link-building practices.
Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
Stay up to date with algorithm updates and evolving SEO trends.
Social Media Optimization (SMO)
Develop and execute social media strategies aligned with IDCUBEs brand and business goals.
Manage and optimize IDCUBEs presence across LinkedIn, Twitter, Facebook, Instagram, and YouTube.
Create and curate engaging content (posts, videos, infographics, stories, reels) for maximum visibility.
Monitor social media trends, hashtags, and competitor activities to strengthen engagement.
Run paid social campaigns (LinkedIn Ads, Facebook & Instagram Ads) for lead generation and awareness.
Track and report social performance metrics (engagement, reach, leads, impressions) to measure effectiveness.
Engage with online communities, respond to queries, and build brand credibility.
Qualifications & Skills
- Bachelor's degree in Marketing, Communications, or related field.
3–5 years of proven experience in SEO & SMO (B2B/technology domain preferred).
Strong understanding of search engine algorithms, keyword research, and content optimization.
Proficiency in SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics).
Hands-on experience with social media management & analytics tools (Hootsuite, Buffer, Sprout Social, Meta Business Suite, LinkedIn Campaign Manager).
Creative mindset with strong storytelling and copywriting skills.
Analytical and data-driven approach with excellent communication skills.
Why Join IDCUBE?
- Be part of a fast-growing, innovation-driven security tech company.
- Opportunity to shape IDCUBE's global digital presence.
- Collaborative work environment with growth and learning opportunities.
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