Influencer Marketing Manager

1 week ago

Delhi, Delhi, India PanScience Innovations (PSI) Full time ₹ 4,00,000 - ₹ 12,00,000 per year

About PanScience Innovations

PSI is India's largest venture studio in AI and Deep Tech, headquartered in New Delhi. We're committed to building science-backed, tech-enabled ventures that address high-impact, emerging market opportunities. We operate at the intersection of innovation, research, and business execution, launching bold, founder-led companies from the ground up.

We are currently incubating a stealth media-tech venture focused on reinventing digital engagement, public campaigns, and narrative infrastructure through AI, creative strategy and performance-driven content.

About the Role

We are seeking a creative and data-driven
Influencer Marketing Manager
to lead our influencer collaborations and partnerships across digital platforms. The ideal candidate will have strong experience in developing influencer strategies, managing end-to-end campaigns, and driving measurable brand impact through authentic storytelling.

Key Responsibilities

  • Develop and execute
    influencer marketing strategies
    aligned with brand and business goals.
  • Identify, evaluate, and onboard
    influencers, creators, and brand advocates
    across platforms
  • (Instagram, YouTube, LinkedIn, X, etc.).
  • Plan and manage
    campaigns end-to-end
    , including outreach, negotiation, briefing, coordination, and performance tracking.
  • Maintain and grow relationships with existing influencer networks and agencies.
  • Collaborate with
    social media, content, and brand teams
    to ensure consistent messaging and visual identity.
  • Monitor influencer content to ensure brand guidelines and deliverables are met.
  • Analyze campaign performance, track key metrics (reach, engagement, ROI), and share
    monthly
  • reports and insights
    .
  • Stay up to date with influencer trends, emerging platforms, and competitor activity.
  • Manage influencer budgets, contracts, and payments in coordination with the finance and legal teams.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4–5 years of hands-on experience in
    influencer marketing or digital campaign management
    .
  • Proven track record of running successful influencer campaigns across multiple platforms.
  • Strong understanding of
    social media analytics, trends, and audience engagement
    .
  • Excellent communication, negotiation, and relationship management skills.
  • Creative mindset with a strong sense of brand tone and storytelling.
  • Experience using influencer tools (e.g., CreatorIQ, Upfluence, Collabstr, or similar) is a plus.

Why Join Us

  • Opportunity to build and scale the influencer marketing function.
  • Work closely with dynamic teams driving innovation in brand strategy.
  • Competitive compensation and growth opportunities.

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