Digital marketing executive

• Campaign Management:
• Plan, execute, and monitor digital marketing campaigns across multiple channels (Google Ads, Facebook Ads, LinkedIn, Instagram, etc.).
• Develop campaign strategies to increase brand visibility, customer engagement, and conversions.
• Analyze data to track the performance of campaigns and make necessary adjustments for optimization.
• Search Engine Optimization (SEO):
• Perform on-page and off-page SEO to improve organic search rankings.
• Conduct keyword research and implement on-site SEO strategies for content optimization.
• Work closely with content teams to ensure that SEO best practices are followed.
• Social Media Marketing:
• Manage social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.), creating and scheduling engaging content.
• Analyze social media performance metrics and optimize posts based on engagement data.
• Collaborate with influencers and partners for social media collaborations.
• Email Marketing:
• Design and implement email marketing campaigns, from newsletters to product promotions.
• Maintain and grow email subscriber lists, ensuring they are segmented for maximum impact.
• Monitor and analyze email performance to increase open rates, click-through rates (CTR), and conversions.
• Content Creation:
• Collaborate with content creators to develop blog posts, videos, infographics, and other digital content.
• Ensure content is optimized for search engines and is in line with marketing strategies.
• Conduct competitor analysis and stay up-to-date with the latest trends in content marketing.
• Analytics & Reporting:
• Use Google Analytics and other analytics tools to track website traffic, user behavior, and campaign performance.
• Prepare and present monthly reports on digital marketing activities and performance.
• Provide insights and recommendations for improving marketing effectiveness.
• Paid Advertising (PPC):
• Set up and manage Google Ads, Bing Ads, Facebook Ads, and other paid campaigns.
• Optimize ad performance and track ROI.
• Work with the team to define budget allocation and target audience for paid campaigns.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 1-3 years of experience in digital marketing, with hands-on experience in SEO, PPC, social media marketing, and email marketing.
• Skills:
• Proficiency in Google Ads, Facebook Ads, Google Analytics, and SEO tools (Ahrefs, SEMrush, etc.).
• Strong written and verbal communication skills.
• Familiarity with social media platforms, trends, and tools like Hootsuite, Buffer, or Sprout Social.
• Ability to work with HTML and basic coding knowledge is a plus.
• Knowledge of email marketing platforms such as Mailchimp, HubSpot, or similar.

Personal Attributes:

• Creative and results-driven mindset.
• Strong analytical and problem-solving skills.
• Ability to work independently as well as in a collaborative team environment.
• Proactive, adaptable, and eager to learn new tools and techniques.

Work Environment:

• Full-time position.
• Office-based or remote, depending on company policies.
• Occasional evening or weekend work may be required for campaigns or to meet deadlines.

This job description can be customized to fit the specific needs of a company or industry.

Job Types: Full-time, Permanent

Pay: ₹15, ₹20,000.00 per month

Benefits:

• Health insurance

Application Question(s):

• Where do you located in Kolkata?
• What's your salary expectation?
• "Which areas of digital marketing or social media management do you have the most hands-on experience in? (e.g., social media content creation, ad campaign management [Facebook/Instagram/Google Ads], SEO/SEM, social media analytics, influencer collaborations, email marketing, copywriting, Canva/Photoshop design, community engagement, performance reporting, brand strategy, or other related areas — please specify)."

Work Location: In person