Assistant Manager- Market Research- Internal Research Initiatives

Location: Mumbai

Department: Greenfield & Market Research

Experience:

Salary: INR

Designation: Assistant Manager

Total Position: 1

Employee Type: Permanent

We are seeking a detail-oriented and highly analytical Market Research Specialist to drive internal research initiatives for our diverse service offerings. The individual will be responsible for creating a structured research and intelligence framework that provides annual deep dives and monthly bulletins on each of Nexdigm core products and services (Tax, Consulting, Risk, Outsourcing and other service portfolios).

1. Annual Service Intelligence Reports

   • Conduct comprehensive market research on each of Nexdigm service verticals (e.g., Direct & Indirect Tax, BPM, Consulting, Risk Advisory).
   • Build competitive benchmarking, demand mapping, market sizing, SWOT analysis, and pricing intelligence for each service.
   • Highlight emerging opportunities, customer needs, and service-level innovations.
   • Collaborate with service line heads to validate insights and ensure relevance.

2. Monthly Intelligence Bulletins

   • Publish monthly bulletins per service line covering:
     • Key regulatory and market updates
     • Competitive moves and best practices
     • Social Media updates on identified competitors (Trending post on a service line, and major award / recognition etc)
     • Notable client wins/losses in industry
     • Sector-specific demand signals and news
   • Coordinate with BD, sales, and practice leaders to gather inputs and refine insights.

3. Industry & Sectoral Monitoring

   • Track and summarize macroeconomic trends, government policy shifts, technological disruptions, and sectoral drivers that impact Nexdigm offerings.
   • Develop early warning signals and opportunity maps for the firms leadership.
   • M&A activities and leadership movement in competition or ecosystem of that service offerings.

4. Knowledge Base & Repository Management

   • Build a centralized repository of industry research, competitor profiles, whitepapers, analyst reports, and primary interviews for internal use.
   • Maintain version control and historical comparison.

5. Stakeholder Collaboration

   • Engage with senior management, marketing, and sales teams to align insights with GTM and business strategy.
   • Present findings through dashboards, presentations, and internal newsletters.

Education:

• Bachelors degree in business, Economics, Statistics, or related field (mandatory)
• Masters degree or MBA with specialization in Market Research / Strategy / Business Intelligence

Experience:

• 35 years of experience in market research, business intelligence, or strategic research roles
• Exposure to professional services / consulting / B2B service domains is a plus

Technical Skills:

• Proficiency in secondary research tools (e.g., Factiva, Statista, IBISWorld)
• Working knowledge of primary research techniques (questionnaire design, expert interviews, survey interpretation)
• Excel (advanced), PowerPoint, Power BI/Tableau (preferred)
• CRM/knowledge base tools and newsletter tools

Key Competencies:

• Strong analytical and data interpretation skills
• High attention to detail and structured thinking
• Excellent written and verbal communication skills
• Strong sense of ownership and deadline orientation
• Comfortable working in a fast-paced, cross-functional environment

• Exposure to strategic leadership, marketing, and business planning functions
• Cross-functional learning across all Nexdigm service verticals
• Opportunity to shape a research-driven internal intelligence ecosystem