YouTube Channel Manager

4 days ago

Bengaluru, Karnataka, India Vedantu Full time ₹ 4,00,000 - ₹ 12,00,000 per year

About Vedantu:

Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from 'Veda' (knowledge) and 'Tantu' (network), reflects our mission: to create a vast network of knowledge accessible to all. We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized.

Job Title:
YouTube Channel Manager

Location:
HSR Layout, Bengaluru

Department:
Youtube

Job Type:
FTC

Working Hours:
Monday to Saturday, 11:00 am to 8:00 pm, with additional hours as required

Experience Level:
1+

Key Responsibilities:

  • Develop and execute strategies to increase subscribers, views, and watch time.

  • Identify and implement content trends, formats, and opportunities relevant to the niche.

  • Optimize posting schedules, playlists, and content calendars for maximum reach.

  • Plan, upload, and manage all video content following best practices.

  • Write compelling titles, descriptions, and tags optimized for YouTube SEO.

  • Design and test thumbnails to improve CTR (Click-Through Rate).

  • Collaborate with scriptwriters, video editors, and designers for high-quality video output.

  • Track and analyze performance metrics (CTR, audience retention, engagement rate, etc.).

  • Generate weekly/monthly reports and insights for content and strategy improvement.

  • Monitor competitor channels and trends to benchmark and identify growth opportunities.

  • Manage and respond to comments, ensuring community engagement and feedback loops.

  • Build audience loyalty through polls, posts, and YouTube Community features.

  • Coordinate with social media teams for cross-platform content promotion.

  • Ensure all content aligns with brand tone, values, and guidelines.

  • Explore monetization opportunities (ads, sponsorships, memberships, collaborations).

  • Manage YouTube channel policies, copyrights, and compliance issues.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.

  • Experience working with brands, influencers, or content creators.

  • Understanding of digital marketing and cross-platform promotion.

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