Digital Marketing Specialist(Hospital)

2 weeks ago

Chennai, Tamil Nadu, India Tambaram Medical Center Full time ₹ 2,10,000 - ₹ 4,20,000 per year

Key Responsibilities:

  • Plan and execute digital marketing campaigns across various platforms including Google, Facebook, Instagram, LinkedIn, and YouTube.
  • Manage social media accounts, ensuring consistent branding, engagement, and content updates.
  • Develop and optimize website content for SEO to improve search engine rankings and organic reach.
  • Design and manage email marketing campaigns, newsletters, and online promotions.
  • Analyze web traffic metrics, campaign performance, and ROI using tools such as Google Analytics, Meta Ads Manager, and SEO tools.
  • Collaborate with the creative team to produce engaging visuals, videos, and ad creatives.
  • Manage paid ad campaigns (PPC, social media ads, display advertising, etc.) to drive targeted traffic.
  • Monitor and respond to online feedback, reviews, and inquiries.
  • Conduct competitor analysis and stay updated with digital marketing trends and best practices.
  • Support hospital events, health camps, and awareness campaigns through digital promotions.

Qualifications and Requirements:

  • Bachelor's degree in Marketing, Communication, Business, or related field.
  • Minimum 2–4 years of experience in digital marketing.
  • Strong knowledge of SEO, SEM, Google Ads, and social media marketing.
  • Proficiency in using digital marketing tools (Google Analytics, Meta Business Suite, Canva, etc.).
  • Excellent communication and content writing skills.
  • Creative thinking and ability to analyze data-driven results.

Job Types: Full-time, Permanent

Pay: ₹15, ₹35,000.00 per month

Benefits:

  • Paid sick time
  • Paid time off
  • Provident Fund

Work Location: In person

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