Brand Marketing Manager

20 hours ago

Cochin, Kerala, India CAPITAIRE Consulting Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Position:
Brand Marketing Manager

Experience:
5–8 years

Location:
Kochi, Kerala

Employment Type:
Full-time

About Us:

We are a group of diverse entities:

  • Capitaire
    – Professional services and consulting.
  • Special 40
    – Pre-employment upskilling program for commerce graduates.
  • PravasiTax
    – Tax solutions for NRIs.
  • Fintaxman
    – Finance and tax advisory events/session.

We are looking for a dynamic and creative Brand Marketing Manager to lead, manage, and scale all branding and marketing initiatives across our entities. The role calls for both strategic vision and hands-on execution, with direct leadership of our creative team.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies and brand-building initiatives across all entities.
  • ⁠Oversee end-to-end execution of brand campaigns from creative brief to delivery.
  • Lead and mentor the marketing/creative team (social media, design, content, video, and web development), ensuring high-quality output, creativity and timly execution.
  • Create, manage and oversee marketing content across digital, print, and social media platforms.
  • ⁠Build and maintain a consistent brand identity, voice, and positioning for each entity.
  • Collaborate with internal teams and external agencies to deliver impactful campaigns.
  • Establish clear processes, workflows, and KPIs to measure campaign effectiveness.
  • ⁠Stay updated with industry trends, competitor activity, and emerging digital marketing practices.
  • Ensure marketing content aligns with business goals and is optimized based on feedback from internal editing and creative teams.

Requirements

  • Bachelor's or Master's degree in Marketing, Business Administration or related field.
  • 5 - 8 years of proven experience in brand marketing, preferably in professional / corporate services, finance or education sectors.
  • Experience in leading cross-functional teams (social media, content, design, video, web development).
  • Strong understanding of digital marketing, content marketing, and social media strategies.
  • ⁠Experience in managing multi-brand portfolios.
  • ⁠Excellent communication, leadership, and project management skills.
  • ⁠Creative thinker with strong analytical and problem-solving abilities.
  • ⁠Hands-on experience with marketing tools, analytics platforms and campaign management.

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