Digital Advertising Strategist

1 day ago

Pune, Maharashtra, India Pattern Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, , , eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit  or email [email protected].
Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek's Global Most Loved Workplaces. What is the day in the life of a Digital Advertising Strategist?
  • Plan, execute and monitor paid advertising campaigns on Amazon for the allocated strategic accounts
  • Analyse and optimise existing paid search campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting, and any other optimisation required to drive revenue and sales
  • Test, scale and optimise campaigns in Amazon Ads (and other channels)
  • Plan and manage weekly and monthly advertising budgets across client accounts
  • Update and improve the tracking of every brand advertising spend and return on ad spend
  • Communicating with clients via email, calls and face-to-face meetings to provide insights
  • Define compelling advertising strategies that meet client commercial goals
  • Daily reporting and monitoring of campaigns to ensure commercial objectives are met
  • Work closely with Brand Management, Merchandising and SEO/Content to drive an aligned commercial agenda for the allocated accounts
  • Train, develop and coach junior teams
  • Adopt internal tools and feedback to the tech team on feature requirements
What will I need to thrive in this role?
  • Total experience of 5+ years with a Minimum of 2-3 years experience in a hands-on digital advertising role, preferably within an agency focused on Amazon.
  • Line management experience
  • Excellent verbal and written communication skills
  • Excellent analytical skills, including budget management and attention to detail.
  • Ability to think strategically with a strong bias towards commercial outcomes.
  • Experience working with retail/ecommerce clients (desirable)
We are looking for individuals who are
  • Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
  • Data Fanatics - Someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
  • Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
  • Team of Doers - Someone who is part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
What is the hiring process?
  • An initial phone interview with Pattern's talent acquisition team
  • A video interview with a hiring manager
  • The 2nd stage video interview with a case study in the form of a presentation
  • A final interview with the General Manager
How can I stand out as an applicant?
  • Be prepared to talk about professional accomplishments with specific data to quantify examples
  • Be ready to talk about how you can add value and be the best addition to the team
  • Focus on mentioning how you would make a difference at Pattern
  • Be prepared to talk about any side projects related to data and analytics
Why should I work at Pattern?
  • Pattern offers big opportunities to make a difference in the ecommerce accelerator industry We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits.
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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