Strategic Initiative

Role : Strategic Initiative & Demand Lead

Level : Manager/Senior Manager

Location: Gurgaon

Reporting to: Vice President - myPartner

About the Function

myPartner, a strategic business unit of the MakeMyTrip Group launched in 2020, is revolutionizing the travel industry by offering seamless, real-time access to a diverse range of travel products, including domestic and international hotels, flights, insurance and holiday packages. Designed to empower travel agent partners across the country, myPartner has rapidly scaled and now serves over 49,000 active agents.

With innovation at its core, we are constantly evolving to deliver cutting-edge solutions that enable our partners to thrive in a competitive and dynamic market, driving growth and success for their businesses.

About the Role

The Strategic Initiative Lead will be a key driver of critical growth and demand ecosystem transformation programs for the myPartner LOB. This individual will own the end-to-end planning and execution of business growth projects, operational efficiency initiatives, market expansion efforts, and travel agent ecosystem programs. The role requires a blend of strategic thinking, analytical rigor, cross-functional leadership, and executional excellence to deliver measurable impact on revenue, cost optimization, and market positioning.

What you'll be doing

Business Growth Projects

• Identify and lead high-impact growth initiatives that directly contribute to topline and bottom-line improvement.
• Build detailed business cases, forecast and analyze market trends, and secure leadership buy-in for proposed projects.
• Collaborate with Sales, Marketing, Product, and Operations teams to ensure successful go-to-market execution.

Process & Operational Efficiency

• Conduct process diagnostics across demand functions to identify bottlenecks and inefficiencies.
• Design and implement streamlined workflows, automation opportunities, and productivity improvements.
• Track efficiency gains through cost savings, improved turnaround times, and enhanced travel agent experience.

Cross-Functional Strategy Ideation & Execution

• Facilitate cross-functional brainstorming sessions to translate strategic goals into executable workstreams.
• Build and manage initiative roadmaps, ensuring alignment between stakeholders and clarity of ownership.
• Lead structured problem-solving sessions and decision-making forums to overcome execution challenges.

Market Expansion & New Initiatives

• Evaluate new markets, geographies, and business opportunities using structured research and data analysis.
• Develop entry strategies, partnership models, and go-to-market plans for new business verticals.
• Execute pilot programs, measure performance, and scale successful initiatives.

Travel Agent Ecosystem Initiatives

• Partner with the travel agent network to design programs that drive adoption, loyalty, and productivity.
• Develop incentive structures, training modules, and engagement plans to strengthen agent contribution.
• Build feedback loops from agents to inform product improvements and business decisions

Business Insights & Opportunity Execution

• Collaborate with analytics teams to translate data into actionable insights for growth and efficiency.
• Develop dashboards and scorecards to track business performance against strategic objectives.
• Drive timely execution of opportunities by coordinating stakeholders, setting timelines, and monitoring outcomes

Qualification & Experience:

• MBA from a reputed institute with 68 years of experience across Sales, Demand Management, Business Development, and Operations.
• Prior exposure to travel, e-commerce, or tech-driven marketplaces is highly preferred.

Key Success Factors for the Role:

• Strategic Mindset: Ability to identify growth opportunities and design innovative solutions.
• Execution Excellence: Skilled at managing multiple complex initiatives with clear prioritization.
• Analytical & Data-Driven: Strong quantitative skills with the ability to convert insights into decisions.
• Stakeholder Management: Proven track record of influencing senior leaders and aligning cross-functional teams.
• Communication & Storytelling: Ability to craft compelling narratives and deliver executive-ready presentations.
• Entrepreneurial Drive: Comfortable with ambiguity, fast-paced environments, and building from zero to one.