Digital Marketing Specialist

Talisman Solutions, established in 2004, is a trusted partner for healthcare providers and payers across the United States. We deliver revenue cycle management (RCM) and IT services that improve efficiency, reduce costs, and ensure compliance. With over 20 years of expertise, we are now expanding our in-house marketing capabilities to strengthen our brand presence and accelerate growth.

We are seeking a Marketing Specialist who will manage the end-to-end execution of our marketing strategy. This is a full-time onsite position, Monday to Friday (Night Shift), working closely with leadership and the sales team. The ideal candidate will be hands-on with digital tools, creative in approach, and capable of delivering measurable outcomes across lead generation, branding, and campaign performance.

Key Responsibilities

CRM and Marketing Automation

• Manage HubSpot CRM including workflows, automation, campaign reporting, and dashboards.
• Build and optimize landing pages, lead forms, and nurture campaigns.
• Maintain CRM data quality and integrate with sales operations.

Digital Advertising (Google Ads and Paid Media)

• Plan, execute, and optimize Google Ads campaigns.
• Manage ad spend budgets, track ROI, and adjust strategies for better conversions.
• Run retargeting campaigns to improve lead nurturing.

SEO and Organic Growth

• Conduct keyword research and competitor analysis.
• Implement on-page and off-page SEO strategies.
• Build backlink campaigns and track ranking improvements.

Website and Technical Updates

• Update and optimize the company website.
• Ensure SEO-friendly changes and monitor website analytics.
• Coordinate with developers for advanced updates when required.

Email and Messaging Campaigns

• Manage domain warm-up and email outreach campaigns.
• Build and track segmented campaigns for prospects and clients.
• Support text and SMS campaigns when necessary.

LinkedIn and Social Media Marketing

• Manage the company LinkedIn page and executive branding.
• Create content calendars and drive engagement through posts and outreach.
• Run sponsored LinkedIn campaigns for targeted lead generation.

Content and Brand Marketing

• Create marketing collateral such as blogs, case studies, whitepapers, and sales decks.
• Work with designers for graphics, infographics, and visuals.
• Ensure consistent messaging across all channels.

Analytics and Reporting

• Track KPIs across all campaigns including leads, traffic, and engagement.
• Provide weekly and monthly performance reports with actionable insights.

Use analytics tools including Google Analytics, HubSpot dashboards, and LinkedIn analytics.

Minimum Requirements

• 1 year of minimum experience in digital marketing, preferably in B2B SaaS, healthcare, or IT services.
• Proficiency in HubSpot CRM and Marketing Hub.
• Strong knowledge of Google Ads, SEO, and LinkedIn campaigns.
• Hands-on experience with website management (WordPress or similar).
• Bachelor's degree in marketing, Communications, or a related field. MBA preferred.
• Excellent communication skills, creativity, and analytical ability.

Ability to manage own commute and work onsite Monday to Friday (Night Shift) 05:30 PM - 02:30 AM, with strong accountability for results.

Job Type: Full-time

Pay: ₹40, ₹70,000.00 per month

Benefits:

• Food provided
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Noida Sector 62, Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Digital marketing: 1 year (Required)

Shift availability:

• Night Shift (Required)

Work Location: In person