
Digital Marketing
1 week ago
We are looking for a highly skilled and creative Digital Marketing & Ads Marketing Specialist to plan, execute, and optimize our online marketing campaigns across multiple channels. The ideal candidate should be well-versed in performance marketing, social media, SEO/SEM, paid ads, and analytics to drive measurable growth and ROI.
Key Responsibilities
- Develop, manage, and optimize digital marketing campaigns (Google Ads, Meta Ads, LinkedIn, YouTube, etc.).
- Plan and execute social media marketing strategies to increase brand awareness and engagement.
- Manage SEO/SEM, PPC, and retargeting campaigns for lead generation.
- Conduct market research & competitor analysis to identify trends and opportunities.
- Create, track, and report on campaign performance KPIs (CTR, CPC, ROI, conversions).
- Collaborate with content, design, and sales teams for integrated campaigns.
- Manage digital marketing budgets and ensure maximum ROI.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Qualifications & Skills
- Bachelor's degree in Marketing, Business, or related field.
- 2–5 years of experience in digital marketing & paid advertising.
- Proven track record in running Google Ads, Meta Ads, SEO/SEM campaigns.
- Strong knowledge of analytics tools (Google Analytics, Tag Manager, Data Studio).
- Hands-on experience with A/B testing, automation tools, CRM integrations.
- Excellent communication, analytical, and project management skills.
- Creative thinker with strong problem-solving ability.
Preferred Skills
- Certification in Google Ads / Meta Blueprint / HubSpot.
- Experience with email marketing tools (Mailchimp, HubSpot, Klaviyo).
- Knowledge of B2B/B2C lead generation strategies.
- Familiarity with AI-driven marketing tools (ChatGPT, Jasper, SEMrush).
What We Offer
- Competitive salary + performance-based incentives.
- Opportunity to work on high-impact campaigns in a fast-growing company.
- Collaborative and innovative work culture.
- Career growth opportunities in digital & performance marketing leadership.
Job Type: Permanent
Pay: ₹9, ₹30,789.16 per month
Work Location: In person
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