Area Sales Manager Medical Equipment Sales

3 days ago

Bengaluru Hyderabad Kolkata, India AVI Healthcare Full time

Role

We are hiring an experienced Area Sales Manager to drive sales in private and corporate hospitals. The role includes managing key accounts, conducting product demos, coordinating with dealers, and achieving revenue & unit targets for ICU and neonatal devices.

Key Responsibilities

A. Sales & Revenue Achievement

  • Achieve monthly, quarterly, and annual sales targets for ventilators and neonatal equipment
  • Drive unit-wise achievement (ventilators, warmers, incubators, transport devices).
  • Grow business from private hospitals, corporate chains, and nursing homes.
  • Identify and convert high-potential accounts with structured follow-up.

B. Territory & Account Management

  • Build strong presence across private hospitals, corporate healthcare groups, and large nursing homes.
  • Maintain an updated database of decision-makers (ICU heads, intensivists, neonatologists, anesthetists, procurement managers, and biomedical engineers).
  • Conduct regular hospital visits and strategic account planning.

C. Relationship Building & Key Opinion Leaders (KOLs)

  • Build strong relationships with ICU consultants, neonatologists, biomedical teams, and hospital management.
  • Conduct product demos, presentations, and clinical discussions to support decision-making.
  • Engage with KOLs to improve brand visibility and product adoption.

D. Dealer & Channel Partner Management

  • Manage distributors and channel partners to maximize coverage and sales.
  • Conduct regular training programs and joint sales visits.
  • Review dealer performance and ensure they meet assigned targets.

E. Pre-Sales & Post-Sales Support Coordination

  • Coordinate product demonstrations and trials with clinical teams.
  • Liaise with service engineers for timely installations and after-sales support.
  • Ensure customer satisfaction and quick resolution of issues.

F. Reporting & Compliance

  • Submit daily sales reports, weekly visit plans, and monthly business review (MBR).
  • Maintain CRM entries, sales funnel updates, and competitor activity logs.
  • Follow company policies for travel, expenses, documentation, and reporting.

Key Skills & Competencies

  • Strong experience in medical device sales within private & corporate hospital sectors.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to build trust with doctors, intensivists, and hospital procurement.
  • Strong planning and funnel management abilities.
  • Good understanding of hospital purchasing processes.
  • Proficiency in CRM tools, MS Office, and structured reporting.

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