Content Marketing

If you can turn insurance jargon into the kind of content that makes people stop mid-scroll and think, "Finally, someone gets it," this is for you.

Anyone can apply
if you can demonstrate genuine proof of interest, through projects, campaigns, reels, threads, or anything that shows you
get
content and storytelling. For example: College juniors, seniors, and recent grads who've hustled for cultural fests, campus plays, or student brand activations

The Energy We Need

30-second parody introducing the team

Snappy IG reel demoing AI in under 20 seconds

Now imagine that punch applied to something people desperately need but dread: insurance.

We're talking:

• Reels that make a 24-year-old finally understand why term insurance isn't a scam
• X threads like: "Your health policy has 14 hidden traps. Here's how to spot them in 60 seconds."
• Carousel posts that roast insurance agents (lovingly) while showing how AI cuts through the BS
• Launch videos ending with: "Ask our AI anything. Seriously, anything. Try it at "

This isn't about selling policies. It's about making financial protection feel smart and trustworthy.

Your Day-to-Day

Content Creation (The Full Stack)

• Ship 3 threads + 3 short videos every week across X, LinkedIn, IG, and YouTube Shorts.
• You script it. You coordinate shoots. You edit. You publish. You analyze.
• The in-house editor and designer have your back, but you're the conductor.

Hook Lab

• Build a swipe file of killer openings, meme formats, and story structures.
• Turn "waiting period" and "co-payment" into scroll-stoppers, not sleep inducers.

Insight Hunting

• Dig into PolicyGaido's AI behavior, user questions
• Find the tension points ("Why do ALL policies exclude this?") and turn them into content gold.

Test Kitchen

• Run format experiments. Track what gets saved vs. skipped.
• Double down on winners, bury the losers, move fast.

You're The One If You

• Dream in thumbnails and opening hooks, you see a headline before you see a topic.
• Know what's trending before it trends, you're on X/IG daily, not just posting but studying what pops.
• Write like you talk, crisp English, comfortable Hindi, fluent in internet culture.
• Can shoot decent video on a phone and know your way around CapCut, Premiere, or similar.
• Get excited by simplifying hard stuff, insurance, AI, money and making it actually interesting.

Why PolicyGaido

• Founder-side seat: Work with the team from IIT, IIM and strong engineering leaders building India's first AI-powered insurance advisor.
• Speed & Freedom: 48-hour idea-to-ship cycles, direct founder feedback loops.
• Stipend + potential full-time offer.

Why This Internship is Different

You'll rewrite how India understands insurance.

Most players still rely on "agents and brochures." We're rewriting the playbook, drops that feel like movie trailers, reels that feel like conversations, and threads that feel like aha moments.

You'll build trust at scale.

Your stories will reach people choosing their first health cover, families securing their future, and young earners exploring what "financial safety" really means.

You're not support, you're strategy.

You'll work directly with founders. When we plan product launches, your content plan is part of the roadmap, not an afterthought.

You'll compound a personal brand.

Every reel and thread ships with your by-line. You'll grow with the product, and build a portfolio that screams, "I launched India's AI insurance advisor."

Real metrics, real sandbox.

We track what matters:

Saves

Shares

Watch-through

Sign-ups

Chats started with AI Advisor

Policies recommended → clicked

You'll have access to dashboards, a paid-boost budget, and permission to kill boring ideas fast.

How to Apply

DM or email your portfolio / linktree / Instagram account.

Bonus: Add your favorite insurance meme or campaign in the message.