Creative strategist- meta ads
6 days ago
Company Description
Basil is all about adding a splash of personality to everyday moments, ensuring every lunch break, sip, and little experience is bold, playful, and unapologetically unique. We believe life is too short for the dull and the ordinary, and our approach reflects a mix of mischief, magic, and individuality. Basil is committed to creating products and experiences that resonate with a lively, creative spirit.
Role Description
This is a full-time, on-site role for a Creative Strategist specializing in Meta Ads. Based in Bengaluru, the Creative Strategist will be responsible for developing innovative ad campaigns, crafting compelling creative directions, and aligning brand strategy with performance goals. This role includes collaborating across teams to produce Meta Ads that resonate with audiences and continuously optimizing strategies to improve outcomes.
Qualifications
- Proficiency in Creative Direction and Creative Strategy to conceptualize and guide impactful advertising campaigns.
- Strong expertise in Brand Strategy to ensure alignment with brand identity and market positioning.
- Excellent Writing and Research skills to craft engaging content and understand audience behavior for informed decision-making.
- Ability to work collaboratively and manage multiple projects with attention to detail and meeting deadlines.
- Knowledge of the Meta Ads platform and a track record of creating successful campaigns is an added advantage.
- Bachelor's degree in Marketing, Communications, Design, or a related field is preferred.
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