Market Development Executive- Kolkata

1 week ago

Kolkata, West Bengal, India MYK LATICRETE Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Description:

  • Generating and maintaining Site Funnels from Masons/Contractors/Dealers for conversion and business generation
  • Generating and maintaining Site Funnels from Architects for conversion and business generation
  • Onboarding Masons, Contractors, Builders & Architects on company engagement platforms
  • Owning and following up with Masons, Contractors, Builders & Architects on their running sites for continuous Business Generation
  • Generating Focus Products Secondary Sales from Converted Sites
  • Following up with Masons, Contractors, Builders & Architects to make them achieve fixed Product Points on engagement Apps/platform
  • Planning & Executing Promotional Meets as per Market Demand in coordination with Sales Team
  • Maintain Sanctity of Promotional Meets (Sticking with Budget Allotted, New Mason/Contractors Participation, Post Meet Follow Ups)
  • Executing Naka Meets/Naka Activity as per Market Demand in coordination with HO Marketing & Sales Team
  • Responsible for Sampling Activities in assigned territory/territories
  • Responsible for collecting and sharing market intelligence in their assigned territory.

Responsibilities:

  • As a focal point, with the responsibility to drive the growth of the product/products in the designated region, he/ she is responsible for the below activities:

  • Generate and convert leads for Retails Projects. Maintain and build Pipeline.

  • Manage & Encourage Masons, Contractors & Architects to use MYKL Products.
  • Create & Maintain Brand Awareness and Brand Recall using Promotional Meets

Sales Management & Administration

  • Maintain & regularly update Lead Data in database (CRM, Salesforce, Excel Sheet)
  • Maintaining channel partner approved documents for generated and routed through secondary sales
  • Special offers/promotions to be launched to mitigate impact from competitor activity.
  • Special Promotions during specific periods including price display, advertisement and other merchandising support.
  • Co-ordinate the launch of all product promotion activities and provides adequate support to all channel partners in the specified geographical area.
  • Continuously monitors the local environment for announcement of new retail projects and maintains close liaison with sales team.
  • Review dealer displays during personal visits and ensure all products are advantageously placed over competitors product.

If interested, please send your updated resume to

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