Product Marketing

4 days ago

Delhi, Delhi, India OKAYA Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

1. Strategic Marketing Planning

  • Develop annual international marketing calendar across focus regions (Middle East, Africa, SEA, LATAM).

2. Distributor Marketing Support

  • Design and share localized marketing toolkits: brochures, leaflets, product videos, standees, and digital assets.

3. Digital & Content Marketing

  • Oversee region-specific website sections, landing pages, and SEO/SEM strategies.
  • Lead LinkedIn, YouTube, and regional WhatsApp/email campaigns for international product lines.

4. Trade Shows & Exhibitions

  • Plan and execute international exhibitions and trade fairs (e.g., Middle East Electricity, IEE Iraq, Solar Africa).
  • Handle stall design, visitor engagement, lead capture, post-event reporting.

5. Communication & Branding

  • Ensure brand consistency across international marcom initiatives.
  • Localize communications in French/Arabic where needed (collaborate with translators or regional teams).

6. Reporting & Analysis

  • Maintain ROI dashboards for campaigns, trade shows, distributor support.
  • Track lead generation, digital campaign metrics, event performance, and share monthly reports with sales team.

Preferred candidate profile

  • Graduate/Postgraduate in Marketing / International Business / Mass Communication.
  • 58 years of experience in marketing communications, preferably in B2B exports, energy, electronics, or renewable sectors.
  • Knowledge of international marcom trends, digital marketing tools, and event planning.

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