Creative Strategist

5 days ago

Najafgarh, Delhi, India The Cocktail Story Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Company Description

At The Cocktail Story, we are a 360 Marketing Agency for Alco-Bev brands, connecting the Hospitality Industry, Alco-Bev Brands, and Consumers. Our integrated Digital and Experiential Teams create interactive campaigns that engage your target audience and spark conversations. We specialize in creating unforgettable experiences from brand launches to bespoke tasting sessions. With a pan-India presence, we have executed experiential events for leading brands and collaborate with celebrity influencers to create engaging content. Join our vibrant community that celebrates mixology, camaraderie, and the world of cocktails and hospitality.

Role Description

We are looking for a
Creative Strategist
with a sharp understanding of brand experiences, consumer behavior, and event storytelling—especially within the
alcohol & beverage (Alco-Bev)
space. The ideal candidate will bridge strategy and creativity, crafting experiential concepts that drive brand love, engagement, and advocacy.

Key Responsibilities:

Strategic Thinking & Ideation

  • Develop creative strategies for events, activations, and campaigns that align with client brand objectives and market positioning.
  • Translate client briefs into compelling experiential ideas tailored for the alco-bev audience.
  • Identify insights into consumer behavior, trends, and cultural movements relevant to the alco-bev sector.
  • Collaborate with the creative, design, and client servicing teams to ensure cohesive brand narratives.

Creative Development

  • Conceptualize and present 360° experiential marketing campaigns, including on-ground events, trade activations, pop-ups, and digital extensions.
  • Create brand storytelling frameworks and campaign mood boards that bring ideas to life.
  • Guide art and content teams to maintain conceptual and visual consistency across touchpoints.

Brand & Market Insight

  • Stay updated on category trends, competitor activities, consumer preferences, and event innovations within the alco-bev space.
  • Leverage research and analytics to refine strategies and measure campaign impact.
  • Suggest innovative experiential formats and technologies to elevate brand engagement.

Collaboration & Execution

  • Work closely with the production and operations teams to ensure strategic and creative alignment during event execution.
  • Participate in client pitches, presentations, and brainstorming sessions.
  • Provide creative direction during live events and activations as needed.

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