Business Data Analyst
4 hours ago
Location: Lucknow
Department: Marketing / Strategy / Analytics
Preferred Industry: Digital Marketing, Advertising, and Marketing, IT/ITes E-commerce.
About Us:
At Mastroke, we don't just run digital campaigns — we craft digital breakthroughs. Founded in 2019, we've grown into a 100+ strong team of creatives, strategists, and marketers driven by one bold mission: to empower people and businesses to grow fearlessly in the digital era.
We specialize in building performance-driven strategies across paid ads, social media, content, and branding — all designed to move the needle, not just the metrics. Whether you're a startup or an enterprise, our full-funnel solutions help you scale with clarity, creativity, and confidence.
What We're looking for:
We're on the hunt for a sharp, market-savvy Business Data Analyst to fuel our next phase of growth. In this role, you won't just analyze what's happening—you'll help shape *what comes next*. Your core mission? Leverage deep market intelligence to uncover trends, quantify opportunities, and drive data-informed decisions across our solution strategy, pricing models, and go-to-market approach.
What you will do:- Lead market trend research and competitive benchmarking to identify whitespace opportunities and market gaps
- Analyze product, service, and pricing models of competitors to provide actionable recommendations for positioning and GTM strategies
- Define, track, and report KPIs that evaluate success of products, services, and pricing strategies in the marketplace
- Collaborate with marketing, sales, and product teams to align insights with real-world business execution
- Leverage tools like Google Analytics, CRM, and internal platforms to study user behavior and market performance
- Translate findings into concise recommendations on what we should build, improve, or sunset
- Experience in data/business analysis with a strong market/competitor research focus
- Proficient in Excel, SQL, and BI tools.
- Familiarity with marketing data tools (Google Analytics, CRM, Tag Manager)
Bonus Points If You've Got These
- Exposure to Python or R for statistical analysis or data automation or predictive modelling.
- Experience with CRM platforms, eCommerce analytics, or digital marketing campaigns.
- Familiarity with tools like Alteryx, Smartlook, or Tag Manager is a plus.
- Background in eCommerce or SaaS market intelligence
- Exposure to pricing strategy, product-market fit analysis, or digital campaign optimization
Perks and Benefits
- High-impact ownership on strategic product & pricing decisions
- Direct visibility into business planning and executive decision-making
- Opportunity to shape market-facing services that drive measurable growth
- Get access to global clients and international exposure
- Hybrid work culture with flexible options
- Sponsorship for certifications, trainings, and events
- Weekly knowledge-sharing sessions and a supportive growth environment
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