AI-Enhanced Marketing Specialist

AI-Enhanced Marketing Specialist.Job Location: ChennaiReporting Manager: Executive Vice President.Position OverviewWe are seeking a dynamic AI-Enhanced Marketing Specialist to join our team and leverage cutting-edge artificial intelligence tools to drive innovative marketing campaigns and streamline content creation processes. This role is perfect for a forward-thinking marketing professional who thrives at the intersection of creativity and technology.Key ResponsibilitiesContent Creation & StrategyDevelop compelling marketing content using Large Language Models (LLMs) including blog posts, social media content, email campaigns, and website copyOptimize AI-generated content for brand voice, SEO, and audience engagementCreate content calendars and manage multi-channel content distributionA/B test different AI-generated content variations to optimize performanceVisual Design & Brand AssetsDesign marketing collateral, social media graphics, and digital assets using AI-powered tools in Figma and CanvaMaintain brand consistency across all visual communications while leveraging AI design capabilitiesCreate templates and design systems that can be scaled using AI toolsEstablish AI-enhanced workflows for designMarketing Automation & Process OptimizationBuild and maintain marketing automation workflows using N8N or similar platforms (Zapier, )Automate content creation pipelines from ideation to publicationIntegrate AI tools with existing marketing technology stack (Salesforce CRM, email platforms, social media schedulers)Develop automated reporting and analytics dashboardsCampaign ManagementPlan and execute integrated marketing campaigns leveraging AI tools for efficiency and personalizationAnalyze campaign performance and optimize using AI-driven insightsManage social media presence with AI-assisted content scheduling and engagementSupport lead generation and nurturing through automated workflowsRequired QualificationsExperience2-4 years of marketing experience with demonstrable AI tool usage (tool usage >1 year experience)Proven experience creating content using LLMs (ChatGPT, Claude, Jasper, , etc.)Hands-on experience with AI-powered design tools in Figma or CanvaExperience with workflow automation platforms (N8N, Zapier, , or similar)Experience with Salesforce CRM preferredTechnical SkillsProficiency in prompt engineering for content creation and optimizationStrong understanding of AI tool capabilities and limitationsExperience integrating multiple AI tools into cohesive workflowsBasic understanding of APIs and webhook integrationsFamiliarity with marketing analytics and performance tracking toolsMarketing FundamentalsSolid understanding of digital marketing principles across channelsExperience with social media marketing and community managementKnowledge of SEO best practices and content optimizationUnderstanding of email marketing and lead nurturing strategiesExperience with A/B testing and performance optimizationPreferred QualificationsAdvanced AI ExperienceExperience with specialized AI tools (Midjourney, N8N, etc.)Knowledge of AI content detection and quality assurance processesExperience training or fine-tuning AI models for specific use casesUnderstanding of AI ethics and responsible AI usage in marketingTechnical & Marketing SkillsExperience with CRM platforms and marketing automation toolsProject management experience with cross-functional teamsData analysis skills and experience with visualization toolsUnderstanding of conversion rate optimization (CRO) principlesUnderstanding of intent data and its many use casesBasic coding skills (HTML/CSS, JavaScript, or Python) appreciatedPersonal AttributesInnovation Mindset: Excited about emerging AI technologies and their marketing applicationsAdaptability: Comfortable with rapidly evolving AI tool landscapeAnalytical Thinking: Able to measure and optimize AI tool performanceCreative Problem-Solving: Can identify opportunities to enhance marketing processes with AIAttention to Detail: Ensures AI-generated content meets quality and brand standardsCollaborative Spirit: Works effectively with both technical and creative teamsSuccess MetricsIncreased content production efficiency through AI automationImproved campaign performance through AI-optimized personalizationSuccessful implementation and adoption of new AI marketing workflowsMeasurable improvement in content engagement and conversion ratesCost savings achieved through process automationImprovement in both quality and quantity of leads generated