Head of Brand, Content

About VIVRE

VIVRE Panels is not just a materials company — it's a brand shaping how people live, work, and express themselves.

We create decorative surface materials
that form the topmost layer of everyday life — the walls, textures, and tones that define spaces and emotions.

Over the last few years, we've quietly transformed:

• Tripled our workforce and expanded nationwide warehouses.
• Built a high-performance operations backbone.
• Assembled one of India's strongest in-house creative teams — 3D artists, graphic designers, and video editors.

Now, it's time for our next chapter —
to build a world-class design and storytelling brand
that feels as iconic in surfaces as
Jaipur Rugs
is in carpets or
Dot & Key
is in skincare.

We're looking for a
Head of Brand, Content & Marketing
who can lead that transformation — turning a strong business into an unforgettable brand.

The Opportunity

This is not a maintenance role.

It's a
build-from-zero
opportunity for someone who wants to craft the voice, campaigns, and creative system of a brand that will define a category.

You'll work directly with the
Founder-Director
, a marketing-driven entrepreneur who personally started the trend of design-led storytelling in this industry — and is now refocusing fully on brand and creative excellence.

Your Mission

To translate VIVRE's design philosophy —
"materials that shape how we live and feel"
— into a brand ecosystem that inspires consumers, engages creators, and influences the entire interiors space.

Key Responsibilities

1. Brand Vision & Voice

• Define and document the
  brand identity, values, tone, and vocabulary
  — what VIVRE stands for, how it speaks, and how it looks.
• Build the
  VIVRE Brand Playbook
  — the foundation for all communication across social, digital, print, video, and trade.
• Ensure every touchpoint — from captions to catalogs — feels emotionally and visually consistent.

2. Campaign Leadership

• Conceptualize and lead
  flagship campaigns
  for new product collections, exhibitions, and digital storytelling.
• Partner with the Founder to craft
  creative concepts, narratives, and scripts
  that feel premium yet personal.
• Work with in-house 3D, video, and design teams to bring ideas to life through film, motion, and visuals.

3. Marketing Systems

• Create
  monthly and quarterly marketing calendars
  that align storytelling with product launches.
• Oversee digital presence — social media, ads, PR, email, collaborations — ensuring alignment with brand tone.
• Build systems to measure engagement, perception, and reach (not just vanity metrics).

4. Team Leadership

• Lead and mentor a growing team of
  social media, content, and visual specialists.
• Collaborate closely with the founder, while managing day-to-day execution through your team.
• Foster a creative culture — structured yet experimental, premium yet emotionally intelligent.

5. Strategic Growth

• Position VIVRE as a
  design-led thought leader
  through collaborations, content IPs, and partnerships.
• Work with agencies, stylists, and creative partners to amplify the brand story globally.
• Ensure all marketing drives tangible awareness, engagement, and admiration for the brand.

You're Perfect for This If…

• You've built or scaled a
  D2C / lifestyle / design / luxury
  brand before.
• You love translating
  design and emotion into storytelling
  .
• You're as comfortable writing campaign copy as you are building strategy decks.
• You think like a founder — detail-driven, curious, hands-on, ambitious.
• You have led creative teams and agencies, balancing vision with structure.
• You want to build something long-term, not just manage another account.

Preferred Background

• 7–12 years in brand marketing, content strategy, or creative leadership.
• Experience with D2C or premium consumer brands (home décor, design, fashion, lifestyle, or beauty).
• Strong creative instincts — understands writing, visuals, and cultural nuance.
• Familiarity with digital marketing and campaign execution.
• Based in or willing to relocate to
  Kolkata
  (mandatory).

Why Join VIVRE

• You'll lead a brand that aims to become
  India's most aspirational surface design label
  .
• You'll collaborate with a creative founder who deeply understands brand and design.
• You'll inherit an existing in-house creative team ready to execute your vision.
• You'll get the freedom to experiment, build systems, and shape the culture of an emerging brand.
• This is your chance to make your mark — not as another marketing manager, but as the
  architect of a design brand's identity.