Digital Marketing Executive

2 days ago

Navi Mumbai, Maharashtra, India Maisolos by Industreasures Lifestyle Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job description

Job Position: Digital Marketing Executive

Location: Govandi East, Near Chembur, Mumbai

Salary: To Match Capabilities.

Minimum Qualifications:

  • Bachelor s Degree.
  • Minimum 2 years of experience handling digital marketing accounts.
  • In-depth understanding of online marketing tools and strategies platforms.

Desired Technical Skills:

  • Social Media Optimization & Marketing
  • Google Ad words
  • Search Retargeting & Site Remarketing
  • Display Advertising

Skills Required:

  • 2 years of hands-on experience managing Social & SEM accounts.
  • Expert knowledge of all leading social media platforms, including their algorithms.
  • Knowledge of Google Analytics, Configuration of account, Tracking Parameters, and reporting.
  • Good control on the Keyword Bidding, Ad copywriting, re-marketing, Match type strategies, Landing page testing.
  • Strong analytical and problem-solving abilities.
  • Outstanding verbal and written communication
  • Ability to manage and prioritize multiple projects and tasks simultaneously.
  • Good time-management skills.

Job Responsibilities:

  • Develop, implement and manage digital marketing strategy competitive research, platform determination, benchmarking, and messaging and audience identification.
  • Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Display Advertising & Social Media Marketing.
  • Build and update content calendars for social media channels to interact, engage and build a positive reputation for the client brands.
  • Planning and managing digital marketing projects and campaigns (SMM & SEM) and ability to guide and administer campaigns.
  • Effectively manage SEM & SMM campaign expenses by staying on budget appropriately estimating monthly costs.
  • Create & Optimize copy for social media posts & for paid SEM campaigns.
  • Coordinate with the team on multiple internal and external initiatives/projects in a deadline-driven environment.
  • Regularly track the performance of campaigns and derive insights to propose the future strategy for all accounts and present the same to the clients.
  • Ensure smooth coordination internally with managers, design team, and copy team.
  • Perform ongoing paid keyword discovery, expansion, and optimization for the campaigns.
  • Perform other duties related to the job as assigned.

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