Marketing and Sales Lead- TECHLEAP

4 days ago

Bengaluru, Karnataka, India Mentric Training and Consulting Pvt Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role Purpose:

Lead and scale the commercial and brand growth engine for TECHLEAP, Mentric's flagship skill-education ecosystem. This role combines B2B/B2G enterprise sales (state and central skill missions, HEIs, universities, PSUs) with strategic marketing across brand, demand generation, and digital/field initiatives.

Key Objectives:

  1. Win and execute government programs (MEGA ITI, NSDC/SSC, state skilling, CSR/PPP, tenders/RFPs).
  2. Establish long-term academy and lab partnerships with colleges and universities.
  3. Build TECHLEAP into a strong, industry-linked brand known for employability and institutional imp

Key Responsibilities

1) Go-to-Market & Pipeline Ownership (B2B/B2G)

  • Build the national GTM plan targeting states, universities, polytechnics, and CSR/PSU opportunities.
  • Own enterprise pipeline (3–4× coverage) through account-based selling, territory planning, and partner engagement.
  • Lead RFI/RFP/EoI/GeM responses—solution framing, bid management, pricing, and compliance.

2) Government & Institutional Sales

  • Engage with Skill Depts., MSDE, State Missions, DTEs, and Universities to drive MoUs, PPPs, and framework agreements.
  • Build OEM/integrator alliances (FANUC, SMC, ABB, etc.) for joint bids and co-funded projects.

3) Value Proposition & Consultative Selling

  • Craft institutional value stories covering brand impact, accreditation, placement, and ROI.
  • Deliver CXO-level pitches and develop proposal assets—decks, case studies, and ROI tools.

4) Marketing & Brand Leadership

  • Own TECHLEAP brand strategy, positioning, and partner governance.
  • Drive integrated marketing—digital (SEO, social, automation), content, and field activations (roadshows, conclaves, demo days).
  • Build thought leadership through PR, media, and industry body engagement.

5) Channel & OEM Co-Marketing

  • Execute joint campaigns, demo tours, and events with OEMs and partners.
  • Manage MDF/JMF programs, lead sharing, and case-study pipelines.

6) Team, Process & Tools

  • Build and lead a strong sales & marketing team (AEs, bid managers, BDRs, digital).
  • Implement CRM and automation (Salesforce/HubSpot); ensure pipeline hygiene and accurate forecasts.
  • Track performance through OKRs and dashboards (pipeline, win rate, CPL/CAC, ROI).

Qualifications & Experience

  • 10+ years in enterprise, education, GovTech, or edtech sales & marketing with proven B2G tendering and B2B institutional sales experience.
  • Strong record of securing multi-crore, multi-year education, skill, or technology projects; hands-on experience with government e-procurement platforms (GeM, CPPP, state portals).
  • Proven leadership in marketing and brand-building initiatives—digital, offline, and content-driven demand generation.
  • Exposure to B2C student marketing, funnel management, counsellor networks, and digital CAC optimization is an added advantage.

Skills & Competencies

  • Expertise in consultative selling, ROI-based solution storytelling, and senior stakeholder engagement.
  • Strong proposal writing and bid management skills; adept in pricing, SLAs, commercial terms, and contract review.
  • Data-driven marketer skilled in segmentation, A/B testing, performance analytics, SEO/SEM, and marketing automation.
  • Proven team leadership under target pressure with focus on coaching, pipeline management, and execution discipline.
  • Excellent communication and presentation skills; proficiency in English (regional languages a plus).
  • Willingness to travel extensively (40–60%) for client, partner, and event engagements.

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