
Senior Digital Marketing Executive
2 weeks ago
Digital Marketing Executive Responsibilities:
- Develop and execute digital marketing campaigns across various platforms, including social media, email marketing and SEO
- Manage the company's online presence, including website content updates, social media strategy, and customer engagement.
- Analyze campaign performance using tools like Google Analytics, preparing reports to track KPIs, ROI, and marketing trends.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, and apply them to optimize ongoing campaigns
- Handle online customer acquisition, lead generation, and conversion optimization strategies.
- Coordinate and manage with writers, designers and developers with content creation, design, or paid campaigns.
- Recommend strategies for optimizing digital performance based on analytics data
- Responsible for achieving specific campaign goals, including engagement metrics, conversions, and lead generation
- Accountable for maintaining the accuracy and hygiene of marketing databases in Pardot and Salesforce.
- Manage and execute email marketing campaigns using Salesforce Pardot, including automation workflows, lead nurturing, segmentation, and A/B testing.
- Proficient in campaign management across various digital platforms, including Social Media, SEO, Emails, etc.,
Technical Tools:
- Email marketing software (Pardot, Constant Contact, Mailchimp, HubSpot, etc.)
- SEO tools like SocialHP, SEMrush, etc
- Familiarity with A/B testing tools (e.g., Optimizely) and marketing automation platforms
- Understanding of basic HTML to make adjustments when necessary in digital content
- Strong understanding of digital channels: SEO, SEM, LinkedIn Ads, and content syndication.
Work Mode: Onsite (WFO)
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