Senior Digital Marketing Executive

2 weeks ago


Bengaluru, Karnataka, India Qualityze Solutions Pvt Ltd. Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Digital Marketing Executive Responsibilities:

  • Develop and execute digital marketing campaigns across various platforms, including social media, email marketing and SEO
  • Manage the company's online presence, including website content updates, social media strategy, and customer engagement.
  • Analyze campaign performance using tools like Google Analytics, preparing reports to track KPIs, ROI, and marketing trends.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices, and apply them to optimize ongoing campaigns
  • Handle online customer acquisition, lead generation, and conversion optimization strategies.
  • Coordinate and manage with writers, designers and developers with content creation, design, or paid campaigns.
  • Recommend strategies for optimizing digital performance based on analytics data
  • Responsible for achieving specific campaign goals, including engagement metrics, conversions, and lead generation
  • Accountable for maintaining the accuracy and hygiene of marketing databases in Pardot and Salesforce.
  • Manage and execute email marketing campaigns using Salesforce Pardot, including automation workflows, lead nurturing, segmentation, and A/B testing.
  • Proficient in campaign management across various digital platforms, including Social Media, SEO, Emails, etc.,

Technical Tools:

  • Email marketing software (Pardot, Constant Contact, Mailchimp, HubSpot, etc.)
  • SEO tools like SocialHP, SEMrush, etc
  • Familiarity with A/B testing tools (e.g., Optimizely) and marketing automation platforms
  • Understanding of basic HTML to make adjustments when necessary in digital content
  • Strong understanding of digital channels: SEO, SEM, LinkedIn Ads, and content syndication.

Work Mode: Onsite (WFO)



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